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Industry
Market Infrastructure
Challenge
The website was outdated, too static, and not dynamic nor interactive enough. It needed to better reflect BSO's position as a modern, thriving tech company. The site needed a refresh to support marketing goals, brand awareness, expert positioning, and lead generation
Results
Site health is strong and performing well from an SEO and conversion perspective. The new flexible framework is designed to adapt, optimise and scale. The setup enables BSO to manage data effectively, improve targeting, and have more meaningful interactions.
Key Service
CMS Hub Refresh
Frankly speaking, our website was a little outdated. It was far too static and not dynamic nor interactive enough. It didn't reflect the company that we are today-a modern thriving tech company. Additionally, living in a new normal now, our customers' expectations have changed, and we've grown our product suite massively, our identity, as well as our look and feel. So, we needed that refresh that had to be represented on the BSO website to ultimately support our marketing goals in the team, our brand awareness and the positioning of our experts. And finally, but very importantly, lead generation.
About BSO
BSO is a global pioneering network infrastructure and connectivity provider. They serve over 400 data-intensive businesses and provide market-leading network connectivity and cloud computing solutions. BSO is renowned for its innovation and comprehensive servicesThe Challenge
BSO embarked on a rebranding exercise and needed the website to align with the new brand vision. The previous site was deemed "a little outdated," too static, and not dynamic nor interactive enough. It failed to reflect the company as a modern thriving tech company.
The main objectives were to:
- Improve user experience, ensure easy navigation, and better reflect cutting-edge solutions.
- Communicate the innovative nature of products and their value to different businesses.
- Create a dynamic, flexible website on a secure CMS that empowered Marketing and Sales teams to easily qualify and pass qualified leads at the right time.
Solution
IFT leveraged design and the HubSpot CMS to deliver a flexible website that met BSO's brand and vision. The project started in December 2020 and the new website was rolled out at the end of May 2021.
IFT delivered:
- Website Design including Sitemap, UI, Imagery, and User journey mapping.
- Website Development including a fully built website, customisable modules, a custom-developed connectivity map, email/landing page templates, and client training.
- A dynamic mega-menu was custom-developed to showcase the full range of services from a UX, inbound, and lead generation perspective.
- Sales enablement workshops and HubSpot training were delivered to empower teams and align processes post-launch.
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The Results
The Dev team delivered clean and well-performing code and modules, demonstrating the flexibility of HubSpot CMS.
- Impact: The new website was launched at the end of May 2021, and encouraging results were seen in new contacts.
- Performance: Site health is strong and performing well from a time spent on the website, SEO, and conversion perspective.
- Future-Proofing: The growth-driven design and flexible CMS future-proof the framework and empower BSO's Marketing and Sales teams to have complete control over their assets.
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