Industry
Professional & Support Services
Challenge
HubSpot Free plan could no longer support workflows, sales processes, or scalability. Needed capabilities for advanced automation, multi-rep operations, and complex data management.
Results
Centralised, fully optimised HubSpot Enterprise CRM; Automation that reduces manual admin; Custom objects accurately mirror operations for clearer tracking.
Key Service
Sales Hub Pro to Enterprise Upgrade
Strong Delivery on Our CRM, CRO & Website RevampWe recently worked with IFT on upgrades across our CRM, CRO, and website revamp. It was a complex project, and the team’s effort in getting it live was outstanding. A special thank you to Sitho, Nick, Sizo, and Sergiu for your individual contributions – each of you brought real value to the project. We truly appreciate the way you supported us through the complexities and challenges along the way. Your dedication and collaboration have been excellent, and we’re excited about the next stages of our projects together and the positive impact ahead.
About Employmate
Employmate is a full-service global recruitment partner founded to make ethical global hiring easier for businesses. Initially focused on helping Australian companies tap into the skilled talent pool in South Africa, they now enable businesses to scale internationally with confidence. They offer end-to-end support across recruitment, onboarding, communication, and compliance, with a hands-on approach ensuring every candidate is a perfect match.The Challenge
As Employmate expanded its services and client base, their existing HubSpot Free plan became severely limiting. The platform could no longer support their internal workflows, multi-rep sales processes, or complex data management required for scalable growth. A detailed discovery phase revealed they needed the advanced capabilities of HubSpot Enterprise to continue growing.
Solution
Inbound FinTech partnered with Employmate to optimise and scale their HubSpot ecosystem, aligning the CRM with their complex recruitment operations.
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Platform Upgrade: Recommended and implemented a seamless upgrade to HubSpot Enterprise.
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CRM Architecture & Custom Objects: Mapped core recruitment data and implemented custom objects to accurately mirror Employmate’s complex operations and workflows.
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Process Optimisation: Streamlined sales and marketing processes with automated workflows for greater efficiency.
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Training & Enablement: Delivered onboarding and ongoing support to ensure confident platform adoption and empower the team to manage the CRM.
The Results
The transformation delivered a series of measurable improvements, establishing a sophisticated CRM architecture capable of supporting Employmate’s global growth. The key results achieved were:
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A centralised, fully optimised HubSpot Enterprise CRM that streamlines data and processes across teams.
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Automation that reduces manual admin and boosts efficiency for sales and recruitment.
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Custom objects that accurately mirror operations for clearer tracking and reporting.
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Aligned sales and marketing processes with defined stages and pipelines.
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Real-time dashboards enabling stronger, data-driven decisions.
The project successfully delivered upgrades across their CRM, CRO, and website revamp, which was acknowledged as a complex effort with outstanding team delivery.
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