Industry
Financial Services
Challenge
Outdated site, unclear journeys, low conversions and scattered data. HubSpot wasn’t supporting Sales or Marketing effectively.
Results
90% site health, higher traffic and a major uplift in enquiries and qualified leads. Stronger automation and clearer reporting in HubSpot.
Key Service
Website Design, UX & Performance
Working with the team at Inbound FinTech has been a pleasure. They’re professional, knowledgeable and always willing to go above and beyond. The new site has already made a real impact, and we’re excited to build on this early success.
About Millbrook Business Finance
Millbrook Business Finance is a fast-growing UK commercial finance provider supporting companies across 20+ sectors. Their team brings decades of experience in business lending and offers a wide range of funding solutions, from asset finance to recovery loans. They’ve positioned themselves as a modern, accessible finance partner for SMEs looking for flexible and fast supportThe Challenge
Millbrook’s previous website wasn’t keeping pace with their business growth. The site was difficult to navigate, didn’t represent the full suite of finance solutions and lacked the clarity needed for SMEs to understand how to apply or check eligibility. Internally, fragmented data and limited automation meant the team didn’t have strong visibility of user behaviour, lead quality or deal progression. Their HubSpot setup needed cleaning, restructuring and aligning to support Marketing and Sales more effectively.
Solution
IFT delivered a full website redesign with modern UX and mapped user journeys. The site was migrated from WordPress to HubSpot CMS, with best-practice tracking and a unified automation system. A custom business finance calculator and Red Flag Alert API integration enhanced qualification, enabling Millbrook to receive accurate company data and pre-vet enquiries.
The Results
The impact was immediate: significant increases in sessions, enquiries and qualified leads. The cleaner HubSpot setup unlocked better segmentation, reporting accuracy and smoother sales workflows. With stronger UX, refreshed brand identity and automated qualification tools, Millbrook now has a high-performing, conversion-focused digital presence that supports both pipeline growth and their long-term expansion goals.
Ready to get started?
