The Challenge
Paysend’s complex financial data - from currency mapping to compliance and forex calculations - required a CRM capable of handling tightly linked data properties. To meet this, HubSpot had to be configured as a flexible, scalable system that fit their dynamic operations.
Key priorities:
- Data Management: Structuring HubSpot for complex financial data.
- Custom Migration: Tailored, seamless data migration.
- Scalability: A setup that meets current needs and supports future growth.
Challenge: Transaction Fee Calculations
- There was a need to calculate both fixed fees and percentages across various currency combinations.
- The creation of custom-coded workflows and calculated properties was essential for precise calculations.
Challenge: Dynamic Compliance Checks
- A requirement to conduct compliance checks between sending and receiving countries globally.
- Utilisation of a matrix outside the core objects of HubSpot for easy updates, seamlessly integrated with workflows to ensure timely notifications of flagged transactions.
Solution
To effectively respond to the unique challenges presented by Paysend, Inbound Fintech employed a strategic approach to configure HubSpot. Custom-coded workflows, private apps, and calculated properties became integral components of the solution. The collaboration aimed at alleviating pain points within the business model to focus the solutions.
Solution: Transaction Fee Calculations
- Through the integration of custom coded workflows and calculated properties, HubSpot was empowered to dynamically calculate fees in any currency, ensuring accuracy and flexibility.
Solution: Dynamic Compliance Checks
- Inbound FinTech's innovative approach involved a dynamic matrix, which can be easily updated by the compliance team, and seamlessly integrated with HubSpot workflows, ensuring timely notifications to relevant team members.
The Results
The tailored HubSpot CRM implementation significantly boosted Paysend's operational efficiency. We successfully managed complex tasks like currency mapping, compliance, and forex calculations, streamlining transaction fee identification and calculation. Compliance checks were automated via notifications for updates and flagged transactions. Hands-on onboarding and custom data migration ensured a seamless transition, allowing Paysend to confidently manage complex financial transactions.
- The implementation included currency mapping, compliance matrices, and forex calculations, enabling efficient transaction fee identification and calculation.
- Compliance checks were streamlined through automated notifications.
- Hands-on onboarding and custom data migration ensured a smooth transition.
- These improvements substantially advanced Paysend's operational efficiency.
- Paysend can now confidently manage complex financial transactions with the tailored HubSpot CRM.
