Customer Story

Brand Messaging and Tone of Voice Strategy Customer Story

See how we developed a brand messaging and tone of voice strategy for a leading business finance provider.

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Developing brand messaging that strikes the right chord

Learn how we created a new messaging and tone of voice (ToV) strategy and set of guidelines for Millbrook Business Finance to enhance its website and marketing content and better showcase the company's personality and capabilities.

This customer story outlines how we collaborated with our client to develop a compelling and consistent brand identity. 

What to expect from this Messaging and Tone of Voice Strategy Customer Story:

  • How we transformed our client's existing brand messaging and ToV.
  • Details of the range of research and analysis involved.
  • The key components of our messaging and ToV strategy.
  • An outline of our strategic, collaborative and agile approach.
  • The impact of the strategy and guidelines on Millbrook's website content and marketing performance.  
  • Words from our client about working with IFT.

Download our free customer story now to explore this exciting success story.

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Our awards and recognition

We’ve won numerous awards for our strategies and campaigns for clients, from HubSpot Impact Awards for marketing, sales and web design, to agency awards in the Financial Services sector.

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