Industry
Banking & Lending
Challenge
Previous website (built on Wix) didn’t reflect the scope of their expanding business finance services. Lacked the professional look and functionality of competitors. Needed to elevate online presence.
Results
Stronger Performance & Scalability; Elevated Brand & User Experience; Improved Organic Visibility & Conversions.
Key Service
Website Design, UX & Performance
The Inbound Team have been instrumental in supporting us [to] migrate our website. We now have a website that allows us to really scale our digital marketing, providing us with solid infrastructure and enhanced website design that means we can drive more traffic, leads and ultimately revenue for our business!
About Charles & Dean
Charles & Dean is a UK-based finance brokerage providing bespoke funding solutions for individuals and businesses. Founded in 2011 , they have evolved from a high-end car sourcing company into a trusted finance partner known for transparent, flexible car and business finance options. Headquartered in Stamford, Charles & Dean is a fast-emerging player in the UK financial services sector.The Challenge
As Charles & Dean's service offering and reputation grew, their digital presence began to fall short of the company’s ambition. Their previous website, built on Wix, didn't reflect the full scope of their services, especially their expanding business finance offerings. It lacked the professional look and required functionality of competitors, prompting them to research fintech-experienced digital agencies.
Solution
IFT designed and developed a new website for Charles & Dean, migrating them from Wix to the HubSpot CMS to enable greater flexibility, scalability, and performance.
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Website Redesign: Delivered a fresh, modern look aligned with Charles & Dean’s sophisticated brand and market position.
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HubSpot Development: Built a custom website in HubSpot for enhanced scalability and ease of use.
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SEO Optimisation: Enhanced content and structure to improve organic visibility.
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UX & Lead Capture: Improved navigation and optimised Calls-to-Action (CTAs) to support conversion goals.
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Competitor Benchmarking: Ensured the new site stood out within the financial services landscape.
The Results
The website migration and redesign immediately yielded a stronger digital foundation for Charles & Dean's ambitious growth plans. The new platform achieved the following key results:
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Stronger Performance & Scalability: Achieved faster load times and a more reliable, future-ready site after migrating to HubSpot.
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Elevated Brand & User Experience: Delivered a modern design and streamlined navigation that improved overall engagement and better reflects the brand's scope.
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Improved Organic Visibility & Conversions: Optimised SEO and clearer lead-capture paths support higher-quality traffic and enquiries.
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Solid Infrastructure: The new site provides the necessary infrastructure to drive more traffic, leads, and ultimately revenue for the business.
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