Industry
Banking & Lending
Challenge
Launched UK operations with zero organic presence and technical issues. Needed to establish visibility and rank for high-value commercial terms in a highly competitive market.
Results
809% increase in Search Visibility. 732% improvement in Keyword Position. 50% increase in Organic Traffic. Site Health improved to 90%.
Key Service
SEO & Data Optimization
About
The client is a leading provider of fast, flexible small business finance that was expanding into the highly competitive UK market from successful, established operations in Australia and New Zealand. They offer a range of products, including Fast Business Loans, Secured Business Loans, Line of Credit, and Bridging Finance.
The Challenge
When the client launched its UK operations on a new domain, it started with zero organic presence and limited authority. The primary goal was to establish immediate and sustained visibility in the highly competitive UK financial services market. The initial website had critical technical debt (e.g., duplicate URLs, missing canonical tags, inconsistent heading structures) and severely lacked the content depth required to rank for high-value commercial terms vital for driving loan applications. The mandate was to transform this blank slate into a credible, revenue-generating asset.
Solution
IFT implemented a comprehensive SEO and data optimisation programme to strengthen technical foundations, improve search performance, and connect organic activity directly to business outcomes.
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Technical SEO Enhancements: Fixed technical debt including duplicate/missing canonicals, internal 404s, and optimised
<h1>structures. Added structured data and security headers to improve crawlability and trust. -
Keyword & Content Strategy: Conducted extensive analysis to guide the creation of authority-building SME finance content aligned with UK search demand. Core commercial pages were heavily optimised.
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Performance Intelligence Rebuild: Re-engineered GA4 and GTM tracking and integrated internal loan application metrics into Looker dashboards. This enabled full visibility from keyword rankings to verified loan starts and completions.
The Results
This comprehensive SEO and data optimisation program delivered massive, measurable ROI, fundamentally transforming the client’s standing in the competitive UK lending market. The strategy yielded dramatic improvements in organic presence and site performance:
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809% increase in Search Visibility
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732% improvement in Keyword Position
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50% increase in Organic Traffic
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Site Health improved to 90%
This growth was fueled by successful technical fixes, keyword-led content creation, and a rebuilt analytics setup that enabled full visibility from keyword rankings to verified loan starts and completions.
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