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Dayshape | HubSpot Website Redesign & Migration

Dayshape Feature

Industry

IT Service Management

Challenge

Existing WordPress platform was restrictive and limited marketing efforts. Site lacked strong UX, flexibility for updates, and clear communication of the value proposition. Needed a scalable, conversion-focused platform.

Results

Delivered on time; resulted in a modern, user-friendly, and scalable website; streamlined mega menu and navigation; optimised SEO elements to drive organic traffic.

Key Service

Website Design, UX & Performance

www.dayshape.com

We chose IFT for their expertise and thoughtful approach. From day one, they understood our needs, offered valuable insights, and went above and beyond to add value. The project was delivered on time, and the final website meets our expectations. Early results are already promising.

Charlotte Di Placido

Marketing Manager @ Dayshape

Screenshot 2025-12-04 at 16.21.30

About Dayshape

Dayshape is an AI-powered resource management and project planning software tailored for professional services firms, including audit, consulting, tax, and IT services. Designed to optimize workforce deployment, the platform helps businesses achieve profitability and provide outstanding client service. Founded in 2013, Dayshape operates primarily in the UK and the US, with over 57,000 users across more than 55 countries.

The Challenge

Dayshape's existing WordPress website was restrictive and not conducive to their marketing needs, limiting their ability to evolve. The site needed to be not only engaging and brand-aligned but primarily conversion-focused. The specific hurdles were:

  • A lack of strong user experience (UX) and clear communication of their value proposition.

  • Limited flexibility for content updates and management.

  • The goal was to transform the site into a strategic asset that effectively showcased their AI offering and drove higher-quality conversions.

 

Solution

IFT designed and developed a fully optimised HubSpot website for Dayshape, replacing their restrictive WordPress platform. The core deliverables focused on enhancing the site's functionality, usability, and digital performance:

  1. Website Redesign & Development: Delivered a modern, clean, and user-friendly interface with a refreshed brand identity to engage visitors.

  2. Migration to HubSpot: Transitioned the site to HubSpot to improve functionality, provide an intuitive platform, and ensure ease of management and content updates.

  3. Enhanced Navigation: Improved the structure of the mega menu and navigation bar for a seamless user experience and to guide users toward key actions.

  4. SEO Optimisation: Refined SEO content elements to enhance search visibility and drive organic traffic.

 

Dayshape Feature

The Results

The project transformation delivered key measurable results, meeting all business objectives and ensuring the final website was a scalable, conversion-focused asset. The key achievements were focused on user experience and digital foundation:

  • Project Delivered On Time

  • Modern, Visually Appealing, and User-Friendly Website

  • Streamlined Mega Menu and Navigation for a seamless user experience

  • Optimised SEO Elements to improve search visibility and drive organic traffic

  • Efficient Website Management enabled by HubSpot's intuitive platform

The Marketing Manager noted that the project was delivered on time and the final website met expectations, with early results already promising.

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