B2B Lead Generation Case Study for FinTech and Financial Services

Generating and nurturing high-quality leads for FinTech and Financial Services companies

Our B2B Lead Generation Case Study for FinTech and Financial Services demonstrates how our marketing consultants and PPC experts transformed the lead pipeline of a growing FinTech brand. Learn how we achieved this through a combination of inbound marketing strategy, LinkedIn Ad campaigns and automated lead nurture workflows.

Apply Financial, a UK-based SaaS company, grew their digital presence, reputation and customer base thanks to hyper-targeted strategies and campaign optimisation. Previously relying on traditional marketing channels to generate new business, the payment validation specialists needed new sources of leads to reach its ambitious goals.

The campaigns saw us named as a finalist in the 2018 LinkedIn Marketing Awards. After continued success, the businesses was acquired by Accuity in 2020, which was a big deal in the Payments and Banking space.