Sales and marketing alignment
Making sure that your Sales and Marketing teams work in harmony is key to successful campaigns and lead conversion. Many businesses suffer from bottlenecks and lost deals thanks to poor communication between teams and a lack of visibility.
Sales and marketing alignment is vital. If your Marketing team is creating great content and driving quality leads, don't let poor visibility and unoptimised lifecycle management undermine the good work. When leads arrive in your pipeline, you need a strategic lead scoring structure and lead qualification rules in place to ensure they receive the right content at each stage of the buyer's journey.
As part of our sales enablement services, we can set up automation workflows containing relevant content to nurture leads down the funnel. We implement tasks, notifications and triggers to notify people when leads should be reviewed, qualified and contacted. This helps your Sales team to prioritise leads and convert more opportunities.