Lead Generation Services

Award-winning lead generation strategies for FinTech and Financial Services companies

If you want to grow the number of business leads you’re generating through marketing, you need to look beyond the traditional methods of B2B lead generation and embrace digital channels, data-driven approaches and modern lead gen tactics,  from email marketing and PPC (pay-per-click) to content creation and account-based marketing (ABM).

We help you to drive the right leads to your website, organically through a combination of inbound marketing, SEO and email, and with targeted paid search and paid social campaigns. Inbound FinTech has all the tools and expertise to turn your website into a lead generation machine.

Lead generation services for FinTech & FinServ companies
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
FinTech Awards
Best FinTech Marketing Agency 2020
Impact Awards
Sales Enablement Impact Award Winner 2020
Impact Awards
Integration Innovation Impact Award Winner 2019

Supercharge your lead pipeline

We win awards, deliver impact and ensure the highest possible ROI on the sales lead generation and marketing campaigns we manage for Financial Services businesses. We combine marketing automation, content creation and hyper-targeted campaigns to generate quality business leads and supercharge your sales pipeline.

As a Diamond HubSpot Agency, we’ve achieved fast growth for countless companies through effective lead gen strategies focused on targeting the right people, at the right times, with the right content. We have Financial Markets subject matter experts who create thought-leadership content Financial Services companies and marketing copywriters who optimise content for inbound and outbound lead generation campaigns.

We use HubSpot’s powerful CRM platform to help you to generate, capture and track business leads, whilst nurturing them throughout the buyer’s journey. And our sales enablement experts help you to align Marketing and Sales teams.


Cost-effective PPC campaigns and account-based marketing (ABM)

We’re an award-winning Google Partner and our PPC experts are masters at managing, testing and optimising Google Ads, and other digital advertising campaigns, to generate quality leads and drive down the CPC and CPL. 

Our team carries out extensive research and analysis to define your audience/s and leverage the most relevant content to use in paid campaigns. We’ll establish the right channels for the campaigns to get the most value from your budget.

Inbound FinTech has a proven track record of devising and managing successful LinkedIn Ads and ABM campaigns. We combine the power of LinkedIn’s marketing tools with HubSpot’s marketing automation capabilities to capture and nurture leads effectively.

Targeted lead generation | PPC campaigns


Inbound FinTech was selected as a finalist the 2018 LinkedIn Marketing Awards for our lead generation strategies for clients and we were awarded Best FinTech Marketing Agency in 2019 by Wealth and Finance Magazine.

Inbound FinTech | Best FinTech Marketing Agency



Lead nurturing strategies and email workflows

The inbound methodology runs through everything we do and we look to provide the right messaging, content and calls to action to prospects at every stage in the buyer’s journey. We put the processes and triggers in place to effectively nurture and convert leads into MQLs, SQLs, opportunities, customers and, ultimately, revenue.

Typically, we set up automated email workflows that kick in once leads are captured through website forms or ad conversions. Leads get enrolled into the automation workflows, including in-built triggers that send emails to leads with relevant content and information to move them down the sales funnel. 

We utilise HubSpot’s range of automation tools and techniques to incorporate pre-defined criteria, lead qualification, branch methodology and alerts for members of your Marketing and Sales teams (or even the C-suite).

A Financial Services lead generation agency to grow your business

Lead generation services IFT offers:
Lead generation services | Inbound FinTech

  • Data-driven lead generation strategies
  • Persona building workshops
  • Keyword research & gap analysis
  • Audience targeting and list building
  • Email marketing strategy & campaigns
  • Lead qualification & lead scoring support
  • Marketing automation set-up & strategy
  • Automation workflow creation
  • Intricate branch methodology
  • Retargeting and remarketing ads
  • Paid search & paid social strategies
  • Channel recommendations (based on research)
  • Content audit and analysis
  • Organic & paid lead generation marketing campaigns 
  • Lead generation campaign management & optimisation
  • Account-based marketing strategy & campaigns
  • Sales enablement training & support

Why not explore our digital growth packages to see what other marketing services Inbound FinTech offers?  


Inbound FinTech logo

Why work with Inbound FinTech for B2B lead generation?

As a Diamond HubSpot Partner, we utilise our platform expertise, extensive marketing experience and industry knowledge to deliver B2B lead generation strategies for Financial Services companies that get results

Our London-based agency was selected as one of three finalists in the 2018 LinkedIn Marketing Awards for lead gen, recognising the successful campaigns that we ran for FinTech Power 50 member, Apply Financial. Check out the case study!


Interested in discussing our lead generation services? Get in touch.

Are you interested in discussing our lead generation services? Get in touch with our team today and tell us about business and what you’d like to improve.

Or why not get a free lead generation consultation with Inbound FinTech? Book a consultation with our lead generation experts and let us know your key challenges.


What our clients say about Inbound FinTech..

"Inbound FinTech are creative, focused, intelligent, professional and driven on results. They are a pleasure to work with, and I cannot recommend them enough for any type of inbound or PPC digital marketing campaigns businesses may need."

Becky Stables

Marketing Director at Vohkus

We opted for the three months’ complete overhaul with Sheila and her highly efficient team, removing the old parts from the broken watch (also known as our previous AdWords campaign) and putting it together piece by piece. Halfway through the brief and our conversions have increased by 46% and our CPA (cost-per-acquisition) has decreased by 52%, with more delights promised before we reach the end of the journey.

Peter Johnson

Senior Partner, London Law

“We asked IR to help increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They have created a net new pipeline of high quality leads for us and aligned Marketing and Sales too, which helps close the deals. We’re delighted with the Inbound, ABM & LinkedIn campaigns results and look forward to a long term engagement with the agency”

Mark Bradbury

CEO, Apply Financial

Inbound FinTech has been instrumental in setting up our inbound marketing strategy and increasing our lead generation, from ad campaigns to organic search. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive the business. They are not only proactive and responsive but also at the forefront of thought leadership in the inbound marketing space.

Nahil Hanna

Partnerships Manager, FinTech Galaxy

Their dedication to results that are relevant to our objectives, partnered with their in-depth knowledge of inbound marketing, is exceptional.

Nihal Abughattas

Head of Global Campaigns, Temenos

Sheila and the team have been instrumental in identifying KPIs and delivering a roadmap from MVP to growth. They have been a long-term partner of ours in all aspects of our marketing and continue to drive digital growth and strategy.

Steve Mandery

Founder, ThinkU

Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond-Certified Agency Partner

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.