Lead Generation Services

Award-winning lead generation strategies for FinTech and Financial Services companies

If you want to grow the number of business leads you’re generating through marketing, you need to look beyond the traditional methods of B2B lead generation and embrace digital channels, data-driven approaches and modern lead gen tactics,  from email marketing and PPC (pay-per-click) to content creation and account-based marketing (ABM).

We help you to drive the right leads to your website, organically through a combination of inbound marketing, SEO and email, and with targeted paid search and paid social campaigns. Inbound FinTech has all the tools and expertise to turn your website into a lead generation machine.

Lead generation services for FinTech & FinServ companies
Elite HubSpot Solutions Partner Badge | Inbound FinTech
HubSpot Elite
Experienced Certified HubSpot Agency Partner
Best FinTech Marketing Agency- FinTech Awards | Inbound FinTech
FinTech Awards
Best FinTech Marketing Agency 2020 & 2021
HubSpot Impact Awards 2020 - Sales | Inbound FinTech
Impact Awards
Sales Enablement Impact Award Winner 2020
 HubSpot Impact Awards 2020 - Website Design | Inbound FinTech
Impact Awards
Website Design Impact Award Winner 2020

Supercharge your lead pipeline

We win awards, deliver impact and ensure the highest possible ROI on the sales lead generation and marketing campaigns we manage for Financial Services businesses. We combine marketing automation, content creation and hyper-targeted campaigns to generate quality business leads and supercharge your sales pipeline.

As an Elite HubSpot Agency, we’ve achieved fast growth for countless companies through effective lead gen strategies focused on targeting the right people, at the right times, with the right content. We have Financial Markets subject matter experts who create thought-leadership content Financial Services companies and marketing copywriters who optimise content for inbound and outbound lead generation campaigns.

We use HubSpot’s powerful CRM platform to help you to generate, capture and track business leads, whilst nurturing them throughout the buyer’s journey. And our sales enablement experts help you to align Marketing and Sales teams.


Cost-effective PPC campaigns and account-based marketing (ABM)

We’re an award-winning Google Partner and our PPC experts are masters at managing, testing and optimising Google Ads, and other digital advertising campaigns, to generate quality leads and drive down the CPC and CPL. 

Our team carries out extensive research and analysis to define your audience/s and leverage the most relevant content to use in paid campaigns. We’ll establish the right channels for the campaigns to get the most value from your budget.

Inbound FinTech has a proven track record of devising and managing successful LinkedIn Ads and ABM campaigns. We combine the power of LinkedIn’s marketing tools with HubSpot’s marketing automation capabilities to capture and nurture leads effectively.

Targeted lead generation | PPC campaigns


Inbound FinTech was selected as a finalist the 2018 LinkedIn Marketing Awards for our lead generation strategies for clients and we were named Best FinTech Marketing Agency in Wealth and Finance Magazine's FinTech Awards in 2021 (as well as the previous two years).



Lead nurturing strategies and email workflows

The inbound methodology runs through everything we do and we look to provide the right messaging, content and calls to action to prospects at every stage in the buyer’s journey. We put the processes and triggers in place to effectively nurture and convert leads into MQLs, SQLs, opportunities, customers and, ultimately, revenue.

Typically, we set up automated email workflows that kick in once leads are captured through website forms or ad conversions. Leads get enrolled into the automation workflows, including in-built triggers that send emails to leads with relevant content and information to move them down the sales funnel. 

We utilise HubSpot’s range of automation tools and techniques to incorporate pre-defined criteria, lead qualification, branch methodology and alerts for members of your Marketing and Sales teams (or even the C-suite).

Financial Services lead generation strategies to modernise your approach

Has the coronavirus significantly impacted your business? Are you looking for new sources of leads and ways to boost your pipeline? Our Financial Services Lead Generation Strategies Guide will give you plenty of inspiration. Download our comprehensive ebook and transform your lead gen strategy in 2021!

Financial Services Lead Generation Ebook - Inbound FinTech


Lead generation services IFT offers:
Lead generation services | Inbound FinTech

  • Data-driven lead generation strategies
  • Persona building workshops
  • Keyword research & gap analysis
  • Audience targeting and list building
  • Email marketing strategy & campaigns
  • Lead qualification & lead scoring support
  • Marketing automation set-up & strategy
  • Automation workflow creation
  • Intricate branch methodology
  • Retargeting and remarketing ads
  • Paid search & paid social strategies
  • Channel recommendations (based on research)
  • Content audit and analysis
  • Organic & paid lead generation marketing campaigns 
  • Lead generation campaign management & optimisation
  • Account-based marketing strategy & campaigns
  • Sales enablement training & support
IFT - Logo - White-01

Why work with Inbound FinTech for B2B lead generation?

As an Elite HubSpot Partner, we utilise our platform expertise, extensive marketing experience and industry knowledge to deliver B2B lead generation strategies for Financial Services companies that get results

Our London-based agency was selected as one of three finalists in the 2018 LinkedIn Marketing Awards for lead gen, recognising the successful campaigns that we ran for FinTech Power 50 member, Apply Financial. Check out the case study!


Interested in discussing our lead generation services? Get in touch.

Are you interested in discussing our lead generation services? Get in touch with our team today and tell us about business and what you’d like to improve.

Or why not get a free lead generation consultation with Inbound FinTech? Book a consultation with our lead generation experts and let us know your key challenges.


What our clients say about Inbound FinTech..

Don’t just take our word for it. Get the thoughts of our clients and see the impact we’vecreated for Financial Services and Tech companies!

“I worked with Inbound FinTech for just over two years, and the work they did for our company was impeccable. They researched our industry, our business and our way of work and helped develop campaigns that drove consistent results time after time. Each person we worked with gave us 100% dedication and most of all the enthusiasm to want to help us succeed. I would highly recommend them to any company looking to work with a Digital Growth Agency.”


Marketing Director at Vohkus

"Inbound FinTech helped us to increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They've created a net new pipeline of high-quality leads for us and aligned our Marketing and Sales teams, which helps close more deals. We’re delighted with the Inbound, ABM and LinkedIn campaign results and look forward to a long-term engagement with the agency.”


CEO - Apply Financial

“The overall impact of the agency's marketing strategy and support has helped us to significantly grow and develop the brand online, whilst the content they've produced together with our teams has positioned us as a thought-leader in the industry. In addition, they have really helped us to leverage HubSpot's powerful and intuitive tools, allowing us to use the software to its full potential."


Global Head of Marketing - Trade Vela

“IFT has been an exemplary FinTech-focused digital agency to work with. They've always over-delivered, just because sometimes stuff just needs to get done. Sheila's team are all experts in their fields with a can-do approach, which makes them seem part of our own team. Committed, responsive, easy to deal with, no BS, quality results, great value - what more can you ask for?”


Former CEO - TalkRemit

“Inbound FinTech have been instrumental in the rollout of HubSpot from start to finish and have been incredibly knowledgeable, skilled and responsive throughout the process. We look forward to work with them going forward!”


Sales Director - IS Prime

“Inbound FinTech is a wonderful agency to work with. They have true experts in all roles, from technology to business processes and are lovely people to work with. In the year of our engagement with IFT, there was never a moment to fault them and I can highly recommend them to anyone considering Inbound marketing.”


CEO - Walpole Partnership

"We had decided to move from another CRM (Infusionsoft) to HubSpot, but the migration project was looking to be a huge and complex exercise. Lucille and the team at Inbound FinTech made that process far less stressful than it could have been. From the outset, with their template project plan and throughout with their in-depth knowledge about HubSpot and how to bend it to our will we felt absolutely confident that we would end up with a solution that met our needs. And this proved to be the case. Many thanks!"


Chief Marketing Officer at StaySafe

"Great planning and communication throughout. The team could not have been more helpful and approachable during the process. Would recommend."


Account Director at StaySafe

“Over 25 years I have seen the spectrum of Marketing teams and agencies - the majority have underwhelmed me and worse provided mediocre returns for the business. Thank goodness that I have found my marketing unicorns in Inbound FinTech. This team knows their stuff and doesn't waste any time getting down to business. From the beginning - the conversations, expectations and scoping was authentic, thoughtful and strategic. They are not just a digital agency to me, because they are vested in my businesses success.”


CEO and Co-Founder - pepelwerk

"Inbound FinTech is a fabulous strategic partner and trusted advisor. They are experts at utilizing HubSpot for marketing automation and CRM and are continuously aware of the latest best practices. Their FinTech knowledge and genuine curiosity help make our SEO efforts particularly successful. Maria and Sheila manage projects, clients, and expectations exceptionally well and are always willing to go the extra mile to make CipherTrace successful."


Chief Financial Analyst and Chief Marketing Officer at CipherTrace

"Working with IFT was a pleasure - they have supported us with our HubSpot and SEO projects. They are always prompt, reliable, have excellent knowledge and managed to solve even the most complex HubSpot requests. Great team to work with!"


CEO - Car Finance Giant

"A great setup to help businesses get their head around the HubSpot features. A series of insightful sessions help you understand how to structure the best approach for your business on the platform. Recommended."


Head of Partnerships at Unbound

"It has been great working with Maria and Sheila and the team at Inbound FinTech. Not only total experts in everything HubSpot related, but really easy to work with – always taking the time to get into the detail of what we are trying to achieve, so we had the best solution and outcome. They continually went the extra mile and have the patience of saints! Would definitely recommend."


Chief Marketing Officer at Unbound

I have been working with IFT for quite some time now and am very much impressed with their work. They are the real technical experts on HubSpot and have helped us time and again with the best possible solution to our needs. It's a real pleasure to be associated with such a knowledgeable team.


Marketing Automation Manager at BSO

Elite HubSpot Solutions Partner Badge | Inbound FinTech
Inbound FinTech is an award-winning digital growth marketing agency
We are an Elite HubSpot Partner Agency

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.