Email Marketing

Email Marketing and Automation for Financial Services

Email continues to be a powerful channel for B2B and B2C lead nurturing, offering great personalisation and targeting opportunities

With email personalisation, segmentation and targeting, marketers can increase the relevance of their email content and campaigns, helping to nurture leads throughout the buyer’s journey. Strategic email marketing for Financial Services companies can play a key role in driving business growth, especially when leveraging the right content at the right time with the help of automation.

Inbound FinTech’s digital growth experts draw on industry knowledge and CRM experience to tailor email marketing campaigns to your needs and target audience.

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With email personalisation, segmentation and targeting, marketers can increase the relevance of their email content and campaigns, helping to nurture leads throughout the buyer’s journey. Strategic email marketing for Financial Services companies can play a key role in driving business growth, especially when leveraging the right content at the right time with the help of automation.

Inbound FinTech’s digital growth experts draw on industry knowledge and CRM experience to tailor email marketing campaigns to your needs and target audience.

Get started with inbound marketing
OUR EXPERIENCE

See how we’ve used email marketing to grow our clients’ businesses

Read our case studies
Why choose email marketing & automation services?

Carefully crafted email marketing campaigns that nurture leads at the right time

Leveraging marketing automation and carefully crafted email marketing campaigns can help businesses engage, nurture and convert new leads whilst retaining and delighting existing customers, ultimately driving business growth.

Automated email marketing workflows ensure that Marketing, Sales, and Customer Service teams are equipped to effectively guide leads through your sales pipeline, and manage them once they’ve converted.

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Deliver the right message at the right time

Marketing automation helps you create email workflows that combine compelling content, personalisation, A/B testing, text messaging, lead scoring and more to ensure that you deliver the right message, to the right audience, at the right time.

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Deliver the right message at the right time

Marketing automation helps you create email workflows that combine compelling content, personalisation, A/B testing, text messaging, lead scoring and more to ensure that you deliver the right message, to the right audience, at the right time.

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Define and reach your ideal customer

Once your buyer personas are defined, targeted email campaigns and automation workflows can be set up, to ensure that your audience is nurtured based on their pain points and are presented with the right products and services.

LINKEDIN

Define and reach your ideal customer

Once your buyer personas are defined, targeted email campaigns and automation workflows can be set up, to ensure that your audience is nurtured based on their pain points and are presented with the right products and services.

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Improve your internal processes

Strategic and sophisticated email marketing services incorporate automation triggers that notify and assign tasks to the right members of your teams, enhancing internal process efficiency and supporting sales, marketing and service alignment.

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Improve your internal processes

Strategic and sophisticated email marketing services incorporate automation triggers that notify and assign tasks to the right members of your teams, enhancing internal process efficiency and supporting sales, marketing and service alignment.

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Maximise on your content

Using the right content content, email automation workflows can engage, nurture and convert leads and delight customers, turning them into advocates for your business.

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Maximise on your content

Using the right content content, email automation workflows can engage, nurture and convert leads and delight customers, turning them into advocates for your business.

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OUR AWARDS

Award-winning email marketing services

SEE HOW WE CREATE IMPACT

What to expect from our email marketing and automation services

Inbound FinTech (IFT) is an award-winning HubSpot partner and email marketing agency, based in London. We're masters at B2B lead generation and lead nurturing strategies for Financial Services, and we help businesses nurture and convert leads, through email campaigns and automation workflows.

We help streamline email marketing for Financial Services companies, and help businesses optimise their lead nurturing process.

Learn more about our approach

Key benefits of our email marketing and automation services

Deliver compelling, relevant content

We help Financial Services companies create compelling content tailored to key buyer personas and leverage existing content that’s most relevant to these ideal customers, through data-driven email marketing campaigns.

Tailored emails and workflows using HubSpot’s automation tools

As an elite HubSpot agency, with a team of email marketing automation experts, we can deliver tailored email marketing solutions by leveraging our content and CRO expertise and HubSpot’s automation capabilities, creating effective workflows that increase your conversion rates.

Streamline processes with easy integrations and migrations

We have experience integrating and migrating email platforms, so that you don’t have to manage several different email marketing service providers simultaneously. Everything can be centrally managed and tracked through HubSpot.

Our email marketing and automation services can include:

  • Email template design
  • Content audits to identify relevant content
  • Email marketing strategy & planning
  • Automation workflow design & management
  • Lead nurturing strategy
  • Copywriting for email campaigns
  • A/B testing
  • Sales workflows & sequences
  • Sales enablement workshops & training
  • HubSpot migrations and integrations with/from existing email marketing service providers
  • Implementation of the full range of HubSpot’s automation tools
  • Contact tracking and email performance reporting
  • Email campaign monitoring and optimisation

ABOUT US

How we do things at IFT

We do things differently at Inbound FinTech (IFT). As a hybrid digital agency, based in London’s financial district but with a global team of experts, we’re uniquely placed to help Financial Services companies to grow their businesses online.

IFT offers a wide range of digital services, from CRM implementation and web design to lead gen, SEO and PPC strategy. Our inbound methodology and data-driven approach, combined with our highly-skilled and knowledgeable specialists, enable us to deliver strategies and projects that move the needle and achieve fast growth and lasting success.

We’re an elite HubSpot solutions partner and we also have partnerships with Google, Bing and Shopify.

LEARN ABOUT OUR HYBRID APPROACH
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