Email Marketing & Automation Services

Increase the sophistication of your email marketing strategy

Email marketing remains a powerful and cost-effective channel for lead nurturing, and the personalisation and segmentation capabilities available to marketers allows us to really crank up the relevance to keep leads engaged throughout the buyer’s journey.

Inbound FinTech is a Diamond-Certified HubSpot Agency boasting a team of email marketing and lead gen experts, who have years of experience using the CRM platform and its automation tools. The team uses email marketing automation to effectively engage, nurture and convert business leads through tailored workflows.

Email marketing automation services for FinTech & FinServ
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
FinTech Awards
Best FinTech Marketing Agency 2020
Impact Awards
Sales Enablement Impact Award Winner 2020
Impact Awards
Integration Innovation Impact Award Winner 2019

Automation workflows that drive conversions

Create carefully crafted email marketing campaigns to nurture business leads effectively

We use marketing automation to create workflows that combine compelling content, personalisation, list segmentation, lead scoring and branch methodology to ensure clients send the right messages to the right people, at the right times.

Our team works with clients to define their buyer personas, create targeted marketing campaigns and build email marketing solutions and automation workflows with action- and time-based triggers that segment and enrol contacts by certain criteria, such as company size, company type, job title, campaign, channel, lifecycle stage, page visits, content consumption, engagement (opens/clicks) and lead qualification.

We also set-up automation triggers to notify and assign tasks to members of the Marketing, Sales and Customer Service teams (or even C-suite members), to review, qualify or contact leads, to move them along their journey.


Migrate & integrate your existing email marketing solutions

Inbound FinTech has a team of experienced marketing automation experts and HubSpot specialists, and we ensure that you can deliver all the email marketing solutions and automation capabilities within HubSpot’s CRM platform

We can integrate your third-party platforms and solutions or migrate content over to HubSpot, so you don't need to worry about managing a load of different email marketing providers. Everything can be managed and tracked through HubSpot.

Email marketing integrations with HubSpot


Inbound We won a HubSpot Impact Award in 2019 for our innovative integrations with HubSpot, which included complex automation rules, workflows, triggers and tracking for a global remittance app.

HubSpot Impact Awards 2019 | Integrations Innovation



Lead nurturing strategies and email workflows

Inbound FinTech is an award-winning Diamond HubSpot Partner and email marketing agency, which helps FinTech and Financial Services companies to create compelling content, tailored to their buyer personas, and leverage new and existing content that’s most relevant to their ideal customers, at every stage of the buyer’s journey.

Here are some examples of the types of content you can add to your email workflows:

  • Offer more information about a subject area, product or service solution
  • Share thought-leadership content and advice
  • Link out to relevant blogs, videos, reports and resources
  • Point them towards upcoming events (including online events, such as webinars)
  • Offer demos, trials or consultations

The options are endless. Once your most suitable content has been created or identified, email marketing automation workflows nurture, convert and engage leads and customers - and delight customers to turn them into advocates. These are the fundamentals of the inbound methodology; and the keys to success with email marketing automation.  

Find out more about the inbound methodology on our inbound marketing services page.

An award-winning email marketing agency to streamline your lead nurturing process

Email marketing & automation services IFT offers:
Email marketing automation services | Inbound FinTech

  • Email template design
  • Automation workflow building
  • Content audits to identify relevant content
  • Email marketing strategy
  • Email campaign planning
  • Copywriting for email campaigns
  • Email automation workflow management
  • Automation triggers & task assignment
  • Sales workflows & sequences
  • Lead nurturing strategy
  • Sales enablement workshops & training
  • Marketing & sales alignment
  • Migration of content to HubSpot
  • HubSpot integrations with existing email marketing providers
  • Implementation of the full range of HubSpot’s automation tools
  • Contact tracking, CRM and reporting
  • Email campaign monitoring and optimisation

Why not take a look at our digital growth packages to see what other marketing services Inbound FinTech offers?  


Inbound FinTech logo

Why work with Inbound FinTech for email marketing automation?

Inbound FinTech is an award-winning HubSpot Partner and email marketing agency, based in London. Marketing automation plays a key role in helping businesses to nurture and convert business leads. We're masters of B2B lead generation and lead nurturing strategies for Financial Services companies.

We were selected as finalists in the 2018 LinkedIn Marketing Awards for the effective lead generation campaigns we ran for the growing FinTech service provider, Apply Financial. Take a look at our B2B lead generation case study to learn more. 


Interested in discussing our email marketing automation services? Get in touch.

Are you interested in discussing our email marketing automation services? Get in touch with our team today and tell us about business and what areas you are looking to improve.

Or why not get a free email marketing consultation with Inbound FinTech? Book a consultation with our marketing automation experts and let us know your key goals and challenges.


What our clients say about Inbound FinTech..

"Inbound FinTech are creative, focused, intelligent, professional and driven on results. They are a pleasure to work with, and I cannot recommend them enough for any type of inbound or PPC digital marketing campaigns businesses may need."

Becky Stables

Marketing Director at Vohkus

We opted for the three months’ complete overhaul with Sheila and her highly efficient team, removing the old parts from the broken watch (also known as our previous AdWords campaign) and putting it together piece by piece. Halfway through the brief and our conversions have increased by 46% and our CPA (cost-per-acquisition) has decreased by 52%, with more delights promised before we reach the end of the journey.

Peter Johnson

Senior Partner, London Law

“We asked IR to help increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They have created a net new pipeline of high quality leads for us and aligned Marketing and Sales too, which helps close the deals. We’re delighted with the Inbound, ABM & LinkedIn campaigns results and look forward to a long term engagement with the agency”

Mark Bradbury

CEO, Apply Financial

Inbound FinTech has been instrumental in setting up our inbound marketing strategy and increasing our lead generation, from ad campaigns to organic search. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive the business. They are not only proactive and responsive but also at the forefront of thought leadership in the inbound marketing space.

Nahil Hanna

Partnerships Manager, FinTech Galaxy

Their dedication to results that are relevant to our objectives, partnered with their in-depth knowledge of inbound marketing, is exceptional.

Nihal Abughattas

Head of Global Campaigns, Temenos

Sheila and the team have been instrumental in identifying KPIs and delivering a roadmap from MVP to growth. They have been a long-term partner of ours in all aspects of our marketing and continue to drive digital growth and strategy.

Steve Mandery

Founder, ThinkU

Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond-Certified Agency Partner

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.