Email Marketing & Automation Services

Increase the sophistication of your email marketing strategy

Email marketing remains a powerful and cost-effective channel for lead nurturing, and the personalisation and segmentation capabilities available to marketers allows us to really crank up the relevance to keep leads engaged throughout the buyer’s journey.

Inbound FinTech is a Diamond-Certified HubSpot Agency boasting a team of email marketing and lead gen experts, who have years of experience using the CRM platform and its automation tools. The team uses email marketing automation to effectively engage, nurture and convert business leads through tailored workflows.

Email marketing automation services for FinTech & FinServ
HubSpot Diamond Partner Agency - badge | Inbound FinTech
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
Best FinTech Marketing Agency - FinTech Awards 2020 | Inbound FinTech
FinTech Awards
Best FinTech Marketing Agency 2020 & 2021
HubSpot Impact Awards 2020 - Sales | Inbound FinTech
Impact Awards
Sales Enablement Impact Award Winner 2020
 HubSpot Impact Awards 2020 - Website Design | Inbound FinTech
Impact Awards
Website Design Impact Award Winner 2020

Automation workflows that drive conversions

Create carefully crafted email marketing campaigns to nurture business leads effectively

We use marketing automation to create workflows that combine compelling content, personalisation, list segmentation, lead scoring and branch methodology to ensure clients send the right messages to the right people, at the right times.

Our team works with clients to define their buyer personas, create targeted marketing campaigns and build email marketing solutions and automation workflows with action- and time-based triggers that segment and enrol contacts by certain criteria, such as company size, company type, job title, campaign, channel, lifecycle stage, page visits, content consumption, engagement (opens/clicks) and lead qualification.

We also set-up automation triggers to notify and assign tasks to members of the Marketing, Sales and Customer Service teams (or even C-suite members), to review, qualify or contact leads, to move them along their journey.


Migrate & integrate your existing email marketing solutions

Inbound FinTech has a team of experienced marketing automation experts and HubSpot specialists, and we ensure that you can deliver all the email marketing solutions and automation capabilities within HubSpot’s CRM platform

We can integrate your third-party platforms and solutions or migrate content over to HubSpot, so you don't need to worry about managing a load of different email marketing providers. Everything can be managed and tracked through HubSpot.

Email marketing integrations with HubSpot


Inbound We won a HubSpot Impact Award in 2019 for our innovative integrations with HubSpot, which included complex automation rules, workflows, triggers and tracking for a global remittance app.

HubSpot Impact Awards 2019 | Integrations Innovation



Lead nurturing strategies and email workflows

Inbound FinTech is an award-winning Diamond HubSpot Partner and email marketing agency, which helps FinTech and Financial Services companies to create compelling content, tailored to their buyer personas, and leverage new and existing content that’s most relevant to their ideal customers, at every stage of the buyer’s journey.

Here are some examples of the types of content you can add to your email workflows:

  • Offer more information about a subject area, product or service solution
  • Share thought-leadership content and advice
  • Link out to relevant blogs, videos, reports and resources
  • Point them towards upcoming events (including online events, such as webinars)
  • Offer demos, trials or consultations

The options are endless. Once your most suitable content has been created or identified, email marketing automation workflows nurture, convert and engage leads and customers - and delight customers to turn them into advocates. These are the fundamentals of the inbound methodology; and the keys to success with email marketing automation.  

Find out more about the inbound methodology on our inbound marketing services page.

An award-winning email marketing agency to streamline your lead nurturing process

Email marketing & automation services IFT offers:
Email marketing automation services | Inbound FinTech

  • Email template design
  • Automation workflow building
  • Content audits to identify relevant content
  • Email marketing strategy
  • Email campaign planning
  • Copywriting for email campaigns
  • Email automation workflow management
  • Automation triggers & task assignment
  • Sales workflows & sequences
  • Lead nurturing strategy
  • Sales enablement workshops & training
  • Marketing & sales alignment
  • Migration of content to HubSpot
  • HubSpot integrations with existing email marketing providers
  • Implementation of the full range of HubSpot’s automation tools
  • Contact tracking, CRM and reporting
  • Email campaign monitoring and optimisation
IFT - Logo - White-01

Why work with Inbound FinTech for email marketing automation?

Inbound FinTech is an award-winning HubSpot Partner and email marketing agency, based in London. Marketing automation plays a key role in helping businesses to nurture and convert business leads. We're masters of B2B lead generation and lead nurturing strategies for Financial Services companies.

We were selected as finalists in the 2018 LinkedIn Marketing Awards for the effective lead generation campaigns we ran for the growing FinTech service provider, Apply Financial. Take a look at our B2B lead generation case study to learn more. 


Interested in discussing our email marketing automation services? Get in touch.

Are you interested in discussing our email marketing automation services? Get in touch with our team today and tell us about business and what areas you are looking to improve.

Or why not get a free email marketing consultation with Inbound FinTech? Book a consultation with our marketing automation experts and let us know your key goals and challenges.


What our clients say about Inbound FinTech..

Don’t just take our word for it. Get the thoughts of our clients and see the impact we’vecreated for Financial Services and Tech companies!

“I worked with Inbound FinTech for just over two years, and the work they did for our company was impeccable. They researched our industry, our business and our way of work and helped develop campaigns that drove consistent results time after time. Each person we worked with gave us 100% dedication and most of all the enthusiasm to want to help us succeed. I would highly recommend them to any company looking to work with a Digital Growth Agency.”


Marketing Director at Vohkus

"Inbound FinTech helped us to increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They've created a net new pipeline of high-quality leads for us and aligned our Marketing and Sales teams, which helps close more deals. We’re delighted with the Inbound, ABM and LinkedIn campaign results and look forward to a long-term engagement with the agency.”


CEO - Apply Financial

“The overall impact of the agency's marketing strategy and support has helped us to significantly grow and develop the brand online, whilst the content they've produced together with our teams has positioned us as a thought-leader in the industry. In addition, they have really helped us to leverage HubSpot's powerful and intuitive tools, allowing us to use the software to its full potential."


Global Head of Marketing - Trade Vela

“IFT has been an exemplary FinTech-focused digital agency to work with. They've always over-delivered, just because sometimes stuff just needs to get done. Sheila's team are all experts in their fields with a can-do approach, which makes them seem part of our own team. Committed, responsive, easy to deal with, no BS, quality results, great value - what more can you ask for?”


Former CEO - TalkRemit

“Inbound FinTech have been instrumental in the rollout of HubSpot from start to finish and have been incredibly knowledgeable, skilled and responsive throughout the process. We look forward to work with them going forward!”


Sales Director - IS Prime

“Inbound FinTech is a wonderful agency to work with. They have true experts in all roles, from technology to business processes and are lovely people to work with. In the year of our engagement with IFT, there was never a moment to fault them and I can highly recommend them to anyone considering Inbound marketing.”


CEO - Walpole Partnership

"We had decided to move from another CRM (Infusionsoft) to HubSpot, but the migration project was looking to be a huge and complex exercise. Lucille and the team at Inbound FinTech made that process far less stressful than it could have been. From the outset, with their template project plan and throughout with their in-depth knowledge about HubSpot and how to bend it to our will we felt absolutely confident that we would end up with a solution that met our needs. And this proved to be the case. Many thanks!"


Chief Marketing Officer at StaySafe

"Great planning and communication throughout. The team could not have been more helpful and approachable during the process. Would recommend."


Account Director at StaySafe

“Over 25 years I have seen the spectrum of Marketing teams and agencies - the majority have underwhelmed me and worse provided mediocre returns for the business. Thank goodness that I have found my marketing unicorns in Inbound FinTech. This team knows their stuff and doesn't waste any time getting down to business. From the beginning - the conversations, expectations and scoping was authentic, thoughtful and strategic. They are not just a digital agency to me, because they are vested in my businesses success.”


CEO and Co-Founder - pepelwerk

"Inbound FinTech is a fabulous strategic partner and trusted advisor. They are experts at utilizing HubSpot for marketing automation and CRM and are continuously aware of the latest best practices. Their FinTech knowledge and genuine curiosity help make our SEO efforts particularly successful. Maria and Sheila manage projects, clients, and expectations exceptionally well and are always willing to go the extra mile to make CipherTrace successful."


Chief Financial Analyst and Chief Marketing Officer at CipherTrace

"Working with IFT was a pleasure - they have supported us with our HubSpot and SEO projects. They are always prompt, reliable, have excellent knowledge and managed to solve even the most complex HubSpot requests. Great team to work with!"


CEO - Car Finance Giant

"A great setup to help businesses get their head around the HubSpot features. A series of insightful sessions help you understand how to structure the best approach for your business on the platform. Recommended."


Head of Partnerships at Unbound

"It has been great working with Maria and Sheila and the team at Inbound FinTech. Not only total experts in everything HubSpot related, but really easy to work with – always taking the time to get into the detail of what we are trying to achieve, so we had the best solution and outcome. They continually went the extra mile and have the patience of saints! Would definitely recommend."


Chief Marketing Officer at Unbound

I have been working with IFT for quite some time now and am very much impressed with their work. They are the real technical experts on HubSpot and have helped us time and again with the best possible solution to our needs. It's a real pleasure to be associated with such a knowledgeable team.


Marketing Automation Manager at BSO

HubSpot Diamond Partner Badge | Inbound FinTech
Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond Partner Agency

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.