LinkedIn Ads Services

Driving quality leads with LinkedIn Ad campaigns

Inbound FinTech helps Financial Services companies to achieve success with LinkedIn Ads and account-based marketing strategies, to drive quality leads and nurture them effectively.

We can transform your lead generation strategy with hyper-targeted campaigns, combining the winning formula of our inbound methodology with the power of LinkedIn’s business tools, and the nurturing capabilities of HubSpot’s automation workflows.

LinkedIn Ads services for FinTech and FinServ companies
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
FinTech Awards
Best FinTech Marketing Agency 2020
Impact Awards
Sales Enablement Impact Award Winner 2020
Impact Awards
Integration Innovation Impact Award Winner 2019

What is account-based marketing? 

Account-based marketing (ABM) is a targeted marketing approach focusing on your target audience and prioritising quality over quantity of leads. Whilst inbound marketing looks to attract leads across each stage of the buyer’s journey, ABM strategies focus on sales-ready prospects.

 The approach targets decision-makers within organisations that are identified as valuable prospects and qualifies leads quickly to shorten the sales cycle. Build your audiences on LinkedIn and start targeting them with LinkedIn Ad campaigns using your most relevant and compelling inbound marketing content.


Integrating LinkedIn Ads with automated nurture workflows

Having a lead nurturing plan in place for your LinkedIn Ad campaigns is crucial. Inbound FinTech can plan and set up automated workflows to nurture leads towards sales conversions. We keep leads engaged while they're in buying mode, to further qualify them and showcase the benefits of your business solutions.

As a Diamond HubSpot Partner, we have a wealth of experience using HubSpot’s automation tools, and we know the importance of aligning Sales and Marketing teams. Our HubSpot Sales experts help businesses to align teams and processes, integrate LinkedIn Ad campaigns with HubSpot and create strategic automation workflows and triggers. This makes sure that LinkedIn campaign leads go to the right people and that actions are taken at the optimal time.

Automated workflows for LinkedIn lead generation



Inbound FinTech was selected as a finalist in the 2018 LinkedIn Marketing Awards, in the Best B2B Lead Generation (SME) category, for our effective lead gen campaigns. And we were awarded Best FinTech Marketing Agency in Wealth & Finance magazine's 2019 FinTech Awards.

Inbound FinTech -Best FinTech Marketing Agency



Inbound FinTech’s LinkedIn marketing and ABM services:
AMB and LinkedIn Ads services | Inbound FinTech

  • Persona-building workshops
  • List building for target audiences
  • Content audit identifying relevant content from existing sources
  • New content creation or content repurposing for ABM campaigns
  • LinkedIn Ads planning and creation
  • LinkedIn Ads campaign implementation
  • Lead nurturing workflow set-up
  • Workflow email copy creation
  • A/B testing and optimisation
  • LinkedIn Ads campaign and budget management
  • Marketing and Sales alignment
  • Lead scoring implementation
  • Sales enablement support

Browse our digital growth packages to see the range of marketing services that Inbound FinTech offers



B2B lead generation using LinkedIn Ads


Driving high-quality leads with B2B LinkedIn Ads strategies

LinkedIn Ads provide the ultimate vehicle for account-based marketing. Not only is LinkedIn the most customer-focused of the social networking channels available to businesses, but the platform boasts a range of powerful tools for B2B businesses to utilise for lead gen.

LinkedIn is the #1 social media network for lead generation and 92% B2B marketers leverage LinkedIn over all other social platforms (Source: DemandWave & GetProof)

We help you leverage LinkedIn's vast targeting capabilities to build audience lists for paid campaigns. Our team of PPC and inbound marketing experts create and run LinkedIn Ad campaigns, using compelling content that addresses your persona pain points.

Acting as your LinkedIn Ads agency, we can fully-manage your lead generation campaigns, optimising the budget, creative and targeting throughout. We’ll test and monitor click-through rates, and drive down the CPC and CPL, to get the best possible ROI from campaigns.


Interested in discussing LinkedIn advertising services with us? Get in touch

Are you interested in discussing our LinkedIn advertising services? Get in touch with us today and tell us about your business, its goals and objectives, plus your current use of LinkedIn. 

We're an award-winning LinkedIn Ads agency with a proven track record of driving high-quality leads for Financial Services businesses using effective ABM and LinkedIn Ad strategies. Book a consultation with a member of team.


What our clients say about Inbound FinTech..

"Inbound FinTech are creative, focused, intelligent, professional and driven on results. They are a pleasure to work with, and I cannot recommend them enough for any type of inbound or PPC digital marketing campaigns businesses may need."

Becky Stables

Marketing Director at Vohkus

We opted for the three months’ complete overhaul with Sheila and her highly efficient team, removing the old parts from the broken watch (also known as our previous AdWords campaign) and putting it together piece by piece. Halfway through the brief and our conversions have increased by 46% and our CPA (cost-per-acquisition) has decreased by 52%, with more delights promised before we reach the end of the journey.

Peter Johnson

Senior Partner, London Law

“We asked IR to help increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They have created a net new pipeline of high quality leads for us and aligned Marketing and Sales too, which helps close the deals. We’re delighted with the Inbound, ABM & LinkedIn campaigns results and look forward to a long term engagement with the agency”

Mark Bradbury

CEO, Apply Financial

Inbound FinTech has been instrumental in setting up our inbound marketing strategy and increasing our lead generation, from ad campaigns to organic search. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive the business. They are not only proactive and responsive but also at the forefront of thought leadership in the inbound marketing space.

Nahil Hanna

Partnerships Manager, FinTech Galaxy

Their dedication to results that are relevant to our objectives, partnered with their in-depth knowledge of inbound marketing, is exceptional.

Nihal Abughattas

Head of Global Campaigns, Temenos

Sheila and the team have been instrumental in identifying KPIs and delivering a roadmap from MVP to growth. They have been a long-term partner of ours in all aspects of our marketing and continue to drive digital growth and strategy.

Steve Mandery

Founder, ThinkU

Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond-Certified Agency Partner

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.