LinkedIn Ads Services

Driving quality leads with LinkedIn Ad campaigns

Inbound FinTech helps Financial Services companies to achieve success with LinkedIn Ads and account-based marketing strategies, to drive quality leads and nurture them effectively.

We can transform your lead generation strategy with hyper-targeted campaigns, combining the winning formula of our inbound methodology with the power of LinkedIn’s business tools, and the nurturing capabilities of HubSpot’s automation workflows.

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LinkedIn Ads services for FinTech and FinServ companies
HubSpot Diamond Partner Agency - badge | Inbound FinTech
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
Best FinTech Marketing Agency - FinTech Awards 2020 | Inbound FinTech
FinTech Awards
Best FinTech Marketing Agency 2020
HubSpot Impact Awards 2020 - Sales | Inbound FinTech
Impact Awards
Sales Enablement Impact Award Winner 2020
 HubSpot Impact Awards 2020 - Website Design | Inbound FinTech
Impact Awards
Website Design Impact Award Winner 2020

What is account-based marketing? 

Account-based marketing (ABM) is a targeted marketing approach focusing on your target audience and prioritising quality over quantity of leads. Whilst inbound marketing looks to attract leads across each stage of the buyer’s journey, ABM strategies focus on sales-ready prospects.

 The approach targets decision-makers within organisations that are identified as valuable prospects and qualifies leads quickly to shorten the sales cycle. Build your audiences on LinkedIn and start targeting them with LinkedIn Ad campaigns using your most relevant and compelling inbound marketing content.

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Integrating LinkedIn Ads with automated nurture workflows

Having a lead nurturing plan in place for your LinkedIn Ad campaigns is crucial. Inbound FinTech can plan and set up automated workflows to nurture leads towards sales conversions. We keep leads engaged while they're in buying mode, to further qualify them and showcase the benefits of your business solutions.

As a Diamond HubSpot Partner, we have a wealth of experience using HubSpot’s automation tools, and we know the importance of aligning Sales and Marketing teams. Our HubSpot Sales experts help businesses to align teams and processes, integrate LinkedIn Ad campaigns with HubSpot and create strategic automation workflows and triggers. This makes sure that LinkedIn campaign leads go to the right people and that actions are taken at the optimal time.

Automated workflows for LinkedIn lead generation

 


 

Inbound FinTech was selected as a finalist in the 2018 LinkedIn Marketing Awards, in the Best B2B Lead Generation (SME) category, for our effective lead gen campaigns. And we were awarded Best FinTech Marketing Agency in Wealth & Finance magazine's 2019 FinTech Awards.

Inbound FinTech -Best FinTech Marketing Agency

 


 

Inbound FinTech’s LinkedIn marketing and ABM services:
AMB and LinkedIn Ads services | Inbound FinTech

  • Persona-building workshops
  • List building for target audiences
  • Content audit identifying relevant content from existing sources
  • New content creation or content repurposing for ABM campaigns
  • LinkedIn Ads planning and creation
  • LinkedIn Ads campaign implementation
  • Lead nurturing workflow set-up
  • Workflow email copy creation
  • A/B testing and optimisation
  • LinkedIn Ads campaign and budget management
  • Marketing and Sales alignment
  • Lead scoring implementation
  • Sales enablement support

Browse our digital growth packages to see the range of marketing services that Inbound FinTech offers

 

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B2B lead generation using LinkedIn Ads

 

Driving high-quality leads with B2B LinkedIn Ads strategies

LinkedIn Ads provide the ultimate vehicle for account-based marketing. Not only is LinkedIn the most customer-focused of the social networking channels available to businesses, but the platform boasts a range of powerful tools for B2B businesses to utilise for lead gen.

LinkedIn is the #1 social media network for lead generation and 92% B2B marketers leverage LinkedIn over all other social platforms (Source: DemandWave & GetProof)

We help you leverage LinkedIn's vast targeting capabilities to build audience lists for paid campaigns. Our team of PPC and inbound marketing experts create and run LinkedIn Ad campaigns, using compelling content that addresses your persona pain points.

Acting as your LinkedIn Ads agency, we can fully-manage your lead generation campaigns, optimising the budget, creative and targeting throughout. We’ll test and monitor click-through rates, and drive down the CPC and CPL, to get the best possible ROI from campaigns.

GET OUR LINKEDIN LEAD GEN CASE STUDY

Interested in discussing LinkedIn advertising services with us? Get in touch

Are you interested in discussing our LinkedIn advertising services? Get in touch with us today and tell us about your business, its goals and objectives, plus your current use of LinkedIn. 

We're an award-winning LinkedIn Ads agency with a proven track record of driving high-quality leads for Financial Services businesses using effective ABM and LinkedIn Ad strategies. Book a consultation with a member of team.

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What our clients say about Inbound FinTech..

Don’t just take our word for it. Get the thoughts of our clients and see the impact we’vecreated for Financial Services and Tech companies!

“I worked with Inbound FinTech for just over two years, and the work they did for our company was impeccable. They researched our industry, our business and our way of work and helped develop campaigns that drove consistent results time after time. Each person we worked with gave us 100% dedication and most of all the enthusiasm to want to help us succeed. I would highly recommend them to any company looking to work with a Digital Growth Agency.”

BECKY STABLES

Marketing Director at Vohkus

"Inbound FinTech helped us to increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They've created a net new pipeline of high-quality leads for us and aligned our Marketing and Sales teams, which helps close more deals. We’re delighted with the Inbound, ABM and LinkedIn campaign results and look forward to a long-term engagement with the agency.”

MARK BRADBURY

CEO - Apply Financial

“The overall impact of the agency's marketing strategy and support has helped us to significantly grow and develop the brand online, whilst the content they've produced together with our teams has positioned us as a thought-leader in the industry. In addition, they have really helped us to leverage HubSpot's powerful and intuitive tools, allowing us to use the software to its full potential."

WENDY CHAN

Global Head of Marketing - Trade Vela

“IFT has been an exemplary FinTech-focused digital agency to work with. They've always over-delivered, just because sometimes stuff just needs to get done. Sheila's team are all experts in their fields with a can-do approach, which makes them seem part of our own team. Committed, responsive, easy to deal with, no BS, quality results, great value - what more can you ask for?”

DAVID AGAR

Former CEO - TalkRemit

“Inbound FinTech have been instrumental in the rollout of HubSpot from start to finish and have been incredibly knowledgeable, skilled and responsive throughout the process. We look forward to work with them going forward!”

ROB BUXTON

Sales Director - IS Prime

“Inbound FinTech is a wonderful agency to work with. They have true experts in all roles, from technology to business processes and are lovely people to work with. In the year of our engagement with IFT, there was never a moment to fault them and I can highly recommend them to anyone considering Inbound marketing.”

ANDY PIEROUX

CEO - Walpole Partnership

"We had decided to move from another CRM (Infusionsoft) to HubSpot, but the migration project was looking to be a huge and complex exercise. Lucille and the team at Inbound FinTech made that process far less stressful than it could have been. From the outset, with their template project plan and throughout with their in-depth knowledge about HubSpot and how to bend it to our will we felt absolutely confident that we would end up with a solution that met our needs. And this proved to be the case. Many thanks!"

MARK KUSIONOWICZ

Chief Marketing Officer at StaySafe

"Great planning and communication throughout. The team could not have been more helpful and approachable during the process. Would recommend."

STEPHEN BROCKWAY

Account Director at StaySafe

“Over 25 years I have seen the spectrum of Marketing teams and agencies - the majority have underwhelmed me and worse provided mediocre returns for the business. Thank goodness that I have found my marketing unicorns in Inbound FinTech. This team knows their stuff and doesn't waste any time getting down to business. From the beginning - the conversations, expectations and scoping was authentic, thoughtful and strategic. They are not just a digital agency to me, because they are vested in my businesses success.”

KIM KELLEY

CEO and Co-Founder - pepelwerk

"Inbound FinTech is a fabulous strategic partner and trusted advisor. They are experts at utilizing HubSpot for marketing automation and CRM and are continuously aware of the latest best practices. Their FinTech knowledge and genuine curiosity help make our SEO efforts particularly successful. Maria and Sheila manage projects, clients, and expectations exceptionally well and are always willing to go the extra mile to make CipherTrace successful."

JOHN JEFFERIES

Chief Financial Analyst and Chief Marketing Officer at CipherTrace

"Working with IFT was a pleasure - they have supported us with our HubSpot and SEO projects. They are always prompt, reliable, have excellent knowledge and managed to solve even the most complex HubSpot requests. Great team to work with!"

KHUSRO KAMAL

CEO - Car Finance Giant

"A great setup to help businesses get their head around the HubSpot features. A series of insightful sessions help you understand how to structure the best approach for your business on the platform. Recommended."

DAVID MACKENZIE

Head of Partnerships at Unbound

"It has been great working with Maria and Sheila and the team at Inbound FinTech. Not only total experts in everything HubSpot related, but really easy to work with – always taking the time to get into the detail of what we are trying to achieve, so we had the best solution and outcome. They continually went the extra mile and have the patience of saints! Would definitely recommend."

JOANNE MARSHALL

Chief Marketing Officer at Unbound

I have been working with IFT for quite some time now and am very much impressed with their work. They are the real technical experts on HubSpot and have helped us time and again with the best possible solution to our needs. It's a real pleasure to be associated with such a knowledgeable team.

NIYATI JAIN

Marketing Automation Manager at BSO

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Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond Partner Agency

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.