SERVICES Inbound Marketing Services for Financial Brands

Inbound Marketing Services for Financial Brands

As an award-winning digital agency for the financial space, our transformative inbound marketing services can power your pipeline and drive online growth

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Because of its customer-centricity, targeted approach and SEO-friendly focus, inbound marketing delivers a high ROI with tangible results. We offer a wide range of inbound marketing services, complemented by strategic campaign management, to enable you to reach your target audience online at the right time with the right content.

Specialising in the Financial Services industry, we combine the fundamentals of the inbound methodology with our SEO expertise and deep sector knowledge to help your business achieve fast results and lasting success, with the best possible ROI.

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OUR EXPERIENCE

See how we’ve used inbound marketing to grow our clients’ businesses

Read our case studies

WHY CHOOSE INBOUND MARKETING?

Inbound marketing strategies and services to engage your audience across the buyer’s journey

Inbound marketing is a data-driven marketing approach, focused on attracting the right people to your business and offering them helpful information related to their goals and pain points to aid their decision-making. The inbound methodology is all about guiding prospects through the buyer’s journey, nurturing them at the right times and demonstrating how your business and its product and services can support their needs.

As an experienced inbound marketing agency and elite HubSpot solutions partner, we use the power of the inbound methodology to transform your marketing efforts, align with sales activity and convert traffic and leads into opportunities and customers.

Content that converts

Creating compelling content is key to any successful inbound marketing strategy. But it needs to be SEO-friendly and tailored to the needs, challenges and pain points of your ideal customers.

Content that converts

Creating compelling content is key to any successful inbound marketing strategy. But it needs to be SEO-friendly and tailored to the needs, challenges and pain points of your ideal customers.

Customer-centric lead generation

Inbound marketing is a truly customer-centric approach that drives leads to your business organically, whilst integrating with other channels, and nurtures them at every key touchpoint.

Customer-centric lead generation

Inbound marketing is a truly customer-centric approach that drives leads to your business organically, whilst integrating with other channels, and nurtures them at every key touchpoint.

From prospect to customer

By providing suitable content at each phase of the buyer’s journey, you can optimise your chances of turning prospects into customers and streamline the conversion process.

From prospect to customer

By providing suitable content at each phase of the buyer’s journey, you can optimise your chances of turning prospects into customers and streamline the conversion process.

Increased customer lifecycle value

With inbound marketing, you can also put strategies in place to delight and engage customers post-conversion to boost retention, deepen relationships and increase customer lifecycle value.

Increased customer lifecycle value

With inbound marketing, you can also put strategies in place to delight and engage customers post-conversion to boost retention, deepen relationships and increase customer lifecycle value.

OUR AWARDS

Award-winning inbound marketing services

What to expect from our inbound marketing services

Inbound FinTech (IFT) has a proven track record of delivering successful inbound marketing strategies for businesses, predominantly in the Financial Services sector. We’ve won various industry awards and recognition for our client work and, as an elite-tier HubSpot agency, in the top 1% of HubSpot agencies globally, we leverage powerful digital tools to maximise the potential of our inbound marketing services, to generate and nurture high-quality leads and drive growth through highly-targeted campaigns.

Our world-class marketing expertise, combined with our deep knowledge of the Financial Services industry, complement our comprehensive inbound marketing solutions.

Learn more about our approach

Key benefits of our inbound marketing solutions for Financial Services companies

Specialised Financial Services knowledge

We understand the complexities of the Financial Services space and support businesses across the sector, from banking compliance and payments to capital markets and foreign exchange.

Supporting lengthy sales cycles

We know how intricate the sales process can be in Financial Services and that decision-makers need to be nurtured effectively. Our inbound marketing campaigns educate prospects, ease buying decisions and build trust, to convert more leads and optimise your funnel.

Comprehensive inbound marketing solutions

Our inbound marketing services drive growth for businesses online through a combination of content marketing campaigns, SEO, PPC, paid social, account-based marketing (ABM), automated workflows and sales enablement, providing you with end-to-end inbound solutions.

Focusing on quality over quantity of leads

The IFT team creates strategic, SEO-friendly content, from thought-leadership articles and guides to case studies and videos, that inform and inspire prospects, display your expertise and demonstrate how your solutions can address their challenges and needs, meaning you attract the right traffic and quality leads to your website, without needing a big advertising budget.

Our inbound marketing services can also include:

Social Media calendars
Email marketing campaigns and workflows
Campaign progress tracking and reporting
Pillar pages and topic clusters development
Landing pages for gated content
Website content creation
Copywriting and proofreading for an array of content formats
Design support for content

FAQ's

Common questions about Inbound Marketing

What is inbound marketing?

Inbound marketing is a data-driven marketing approach, focused on attracting the right people to your business by offering them tailored information related to their specific goals and pain points.

What is the difference between inbound and outbound marketing?

Rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or attracting customers, inbound marketing focuses on attracting potential clients to your business, through your website, leading to much higher quality leads that are relevant to your business offering.

What are some examples of inbound marketing?

Inbound FinTech (IFT) boasts a well-established history of effectively implementing inbound marketing strategies tailored to businesses, primarily within the Financial Services sector, leveraging inbound marketing tactics, for example, email campaigns and content creation. Our client work has earned us numerous industry accolades and acknowledgments, and as an elite HubSpot agency, we rank among the top 1% of HubSpot agencies worldwide. Read our B2B Lead Generation case study for examples of how we've used inbound marketing to deliver results for businesses in the Financial Services.

What is the difference between inbound and content marketing?

Inbound marketing encompasses strategies used to convert a website visitor into a customer, with content marketing constituting a subset of these strategies that focuses on precise techniques for crafting and disseminating effective content.

How can successful inbound marketing impact SEO?

A successful inbound marketing strategy will deliver higher quality leads to your website, which will increase the average time users spend on your site and decrease your site's bounce rate. These two technical SEO factors can be crucial for how search engines rate your site's credibility, and ultimately how highly they rank your site in search engine results pages.

ABOUT US

How we do things at IFT

We do things differently at Inbound FinTech (IFT). As a hybrid digital agency, based in London’s financial district but with a global team of experts, we’re uniquely placed to help Financial Services companies to grow their businesses online.

IFT offers a wide range of digital services, from CRM implementation and web design to lead gen, SEO and PPC strategy. Our inbound methodology and data-driven approach, combined with our highly-skilled and knowledgeable specialists, enable us to deliver strategies and projects that move the needle and achieve fast growth and lasting success.

We’re an elite HubSpot solutions partner and we also have partnerships with Google, Bing and Shopify.

LEARN ABOUT OUR HYBRID APPROACH