What is inbound marketing?
Inbound marketing is a data-driven marketing approach, focused on attracting the right people to your business website. The inbound marketing methodology is all about guiding prospects through the buyer’s journey, using a range of different content to provides useful information to aid decision-making.
There are lots of great tools, tactics and techniques that Financial Services companies can use to drive successful inbound marketing campaigns. Inbound marketing is all about creating relevant, SEO-friendly content tailored to the needs, challenges and pain points of your personas (ideal customers). The content should educate, inform and provide solutions at key touchpoints along the buyer’s journey.