What is inbound marketing?
Inbound marketing is a data-driven marketing approach, focused on attracting the right people to your business website. The inbound marketing methodology is all about guiding prospects through the buyer’s journey, using a range of different content which provides useful information to aid decision-making at each stage of readiness to buy, zeroing in on their interests, challenges and pain points.
There are lots of great tools, tactics and techniques that Financial Services companies can use to drive successful inbound marketing campaigns. Inbound marketing is all about creating relevant, SEO-friendly content tailored to your personas (ideal customers), which educates, informs and provides solutions to their challenges at key touchpoints in the buyer’s journey.