Inbound Marketing Services for Finance

Reach your target audience online

Inbound marketing delivers a high ROI thanks to its customer centricity, targeted approach and SEO-friendly focus.

Inbound FinTech (IFT) is an award-winning inbound marketing agency, based in London, made up of experienced inbound experts, specialising in the Financial Services industry. We offer a range of inbound marketing services, whilst our tried and tested marketing gameplans combine the fundamentals of the inbound methodology with SEO expertise and strategic campaign management.

What is inbound marketing?

Inbound marketing is a data-driven marketing approach, focused on attracting the right people to your business website. The inbound marketing methodology is all about guiding prospects through the buyer’s journey, using a range of different content which provides useful information to aid decision-making at each stage of readiness to buy, zeroing in on their interests, challenges and pain points.

There are lots of great tools, tactics and techniques that Financial Services companies can use to drive successful inbound marketing campaigns. Inbound marketing is all about creating relevant, SEO-friendly content tailored to your personas (ideal customers), which educates, informs and provides solutions to their challenges at key touchpoints in the buyer’s journey.

The Financial Services industry is evolving fast, with new technologies driving change in the sector. FinTech businesses and SaaS companies are increasingly adopting more modern, data-driven marketing approaches to lead generation. Inbound marketing is the most cost-effective marketing approach, boasting proven ROI and long-term success.

Inbound marketing practices produce 54% more leads than traditional outbound practices and are up to 62% less expensive (Source: Investp & Outbrain)

Marketers in the Financial Services industry must differentiate their brand and business offering from others in the market, to stand out from the competition. It's vital for FinTech start-ups and growing financial businesses to drive leads online. Creating thought-leadership content and providing prospects with solutions to their challenges, backed by SEO, helps to drive quality leads to your website, without relying on a huge budget for online and offline advertising.

The decision-making process and the sales cycle in the Finance industry can be lengthy, due to the complex nature of the products and services being considered. In the B2B world, especially, buyers don’t make snap decisions. Stakeholders and key decision-makers need to build a strategic business case, so lead nurturing is a key element of inbound marketing.

HubSpot's State of Inbound Report revealed that 71% of businesses reported that they are primarily focused on inbound. (Source: HubSpot)

IFT can help your company to reach its target audience throughout the buyer’s journey. Our inbound campaigns build trust and educate prospects, whilst clearly communicating the key differentiators and benefits of your products and services.

Why is customer-centricity in lead generation so important? Putting customer needs before business goals helps brands to understand what makes their customers tick. It’s often the case that an organisation’s perception of what customers want is widely different from the reality. Inbound marketing is a truly customer-centric marketing approach, as it places customer needs at the heart of all campaigns and content.

The key difference between inbound and outbound marketing is that inbound is “pull” marketing rather than “push” marketing. Inbound content acts as a magnet, which pulls the right people towards your business, due to its focus on helping customers rather than just selling to them. Outbound marketing often feels pushy, which can be off-putting for prospects, especially in the Financial Services industry where the sales cycle is longer than in many other industries.

The inbound methodology is all about generating a lead pipeline, from attracting visitors to your website to capturing leads via content offers, and nurturing these leads down the funnel for sales to convert them. Then customer retention incentives and customer service help to increase customer lifecycle value (CLV) and encourage customers to become advocates.

Why work with Inbound FinTech?

The Inbound FinTech team has a proven track record of implementing successful inbound marketing strategies in the Financial Services industry, for a range of B2B and B2C companies, SaaS brands and FinTech businesses. We have world-class marketing expertise, combined with deep knowledge of the financial markets. IFT produces thought-leadership content for businesses across the Finance sector, from Banking and Payment Validation to Capital Markets and Foreign Exchange.

Our comprehensive inbound marketing gameplans drive growth for businesses online, generating and nurturing quality leads, through a combination of content marketing campaigns targeted at key personas, SEO, PPC, paid social, account-based marketing (ABM), automated workflows and sales enablement.

"Inbound FinTech are creative, focused, intelligent, professional and driven on results. They are a pleasure to work with, and I cannot recommend them enough for any type of inbound or PPC digital marketing campaigns businesses may need."

Becky Stables

Marketing Director at Vohkus

We opted for the three months’ complete overhaul with Sheila and her highly efficient team, removing the old parts from the broken watch (also known as our previous AdWords campaign) and putting it together piece by piece. Halfway through the brief and our conversions have increased by 46% and our CPA (cost-per-acquisition) has decreased by 52%, with more delights promised before we reach the end of the journey.

Peter Johnson

Senior Partner, London Law

“We asked IR to help increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They have created a net new pipeline of high quality leads for us and aligned Marketing and Sales too, which helps close the deals. We’re delighted with the Inbound, ABM & LinkedIn campaigns results and look forward to a long term engagement with the agency”

Mark Bradbury

CEO, Apply Financial

Inbound FinTech has been instrumental in setting up our inbound marketing strategy and increasing our lead generation, from ad campaigns to organic search. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive the business. They are not only proactive and responsive but also at the forefront of thought leadership in the inbound marketing space.

Nahil Hanna

Partnerships Manager, FinTech Galaxy

Their dedication to results that are relevant to our objectives, partnered with their in-depth knowledge of inbound marketing, is exceptional.

Nihal Abughattas

Head of Global Campaigns, Temenos

Sheila and the team have been instrumental in identifying KPIs and delivering a roadmap from MVP to growth. They have been a long-term partner of ours in all aspects of our marketing and continue to drive digital growth and strategy.

Steve Mandery

Founder, ThinkU

Inbound Marketing Services

Award-winning marketing strategies to generate quality leads, supercharge your sales pipeline and drive business growth online.

Reach your target audience online

What is inbound marketing?

What is the buyer’s journey?

The buyer’s journey consists of the stages of readiness to buy. The journey is split into three stages. See our graphic below, which shows the types of content you can create for each stage

Customer-centric marketing campaigns using the inbound methodology

Why work with Inbound FinTech?