SEO Services

Drive organic growth online with our SEO services for FinTech companies and Financial Services businesses

Search engine optimization (SEO) plays a key role in the effectiveness of marketing content, especially in the Financial Services industry. Our targeted inbound marketing strategies are focused on the needs of the customer and we ensure that all inbound campaigns are fully optimised for organic search.

SEO Strategy
HubSpot Diamond Partner Agency - badge | Inbound FinTech
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
Best FinTech Marketing Agency - FinTech Awards 2020 | Inbound FinTech
FinTech Awards
Best FinTech Marketing Agency 2020 & 2021
HubSpot Impact Awards 2020 - Sales | Inbound FinTech
Impact Awards
Sales Enablement Impact Award Winner 2020
 HubSpot Impact Awards 2020 - Website Design | Inbound FinTech
Impact Awards
Website Design Impact Award Winner 2020

Attract your ideal customers with targeted
SEO-optimised content

To attract your target audience effectively, your website content and marketing campaigns should be tailored to their interests, challenges and pain points, and what solutions your business can offer. SEO is all about ensuring the right people find your website, by optimising content for search engines and browsing behaviours.

We’ll help you to create customer-centric marketing campaigns, targeted at your key personas (ideal customers) at each stage of the buyer’s journey. Our SEO consultants optimise marketing content to ensure that it generates organic traffic and the right audience finds your key website pages.


Creating quality content and demonstrating thought leadership

When improving SEO for Financial Services you need to consider the quality and authority of your online content, as Google’s evaluators do! Google has dedicated content evaluators, who rank the quality of web pages appearing in search results. They evaluate the page purpose, content length and its quality, and run it through the EAT method, which assesses: 

  • Expertise
  • Authoritativeness
  • Trustworthiness
Thought-leadership content for Financial Services

Google’s content evaluators put a special emphasis on YMYL (“Your Money Your Life”) pages, which contain content that influences quality of life, health, wealth and happiness. Finance Services marketers must ensure that all online content is of the highest quality. 

Having an effective SEO strategy is vital for getting the most impact from your marketing content. Inbound FinTech's content marketing experts will help your marketing team to build topic clusters and content pillars for your website, which act as magnets to attract your buyer personas. 

Here are the SEO services Inbound FinTech offers:
Inbound FinTech's SEO services

  • Comprehensive SEO audits
  • SEO gap analysis
  • In-depth technical SEO reports
  • SEO best practice recommendations
  • Quick-win SEO strategies
  • Technical SEO fixes/improvements
  • Keyword research & website optimisation plan
  • SEO roadmap for inbound marketing campaigns
  • Ongoing SEO support
  • Outreach & backlink strategy
  • SEO monitoring tools and support
  • Pillar page development and implementation
  • Monthly SEO ranking reports 


Award-winning SEO agency

We act as your SEO agency and inbound marketing agency - all in one!

Inbound FinTech (IFT) is an award-winning UK digital growth agency, based in London, specialising in inbound marketing, SEO, lead generation and account-based marketing (ABM), for businesses in the Financial Services industry. 

We create inbound marketing campaigns for FinTech and SaaS brands, supercharging content with our SEO expertise and amplifying its impact with hyper-targeted PPC campaigns. Our experienced SEO consultants ensure that your website has optimal indexing and your key web pages climb Google’s rankings, whilst having an outreach strategy to help your content to gain high-authority backlinks. 

The way that people search for products and services is changing all the time, thanks to the influence of voice search, new technology and social media trends. We’ll support your business with a sophisticated and agile approach to SEO to keep you ahead of the curve.

Why choose Inbound FinTech for your SEO marketing?

IFT combines targeted inbound marketing strategy with years of Financial Services industry knowledge and SEO expertise, removing the need to work with a separate SEO firm. We offer an all-in-one solution to turn your website into a lead generation machine.

Leveraging thought-leadership content for strategic SEO is the key to organic growth, especially in the B2B space. Financial Services businesses must earn the trust of prospects considering financial products and services. Creating high-quality, insightful content helps you to win their trust, whilst earning brownie points from Google.


What our clients say about Inbound FinTech..

Don’t just take our word for it. Get the thoughts of our clients and see the impact we’vecreated for Financial Services and Tech companies!

“I worked with Inbound FinTech for just over two years, and the work they did for our company was impeccable. They researched our industry, our business and our way of work and helped develop campaigns that drove consistent results time after time. Each person we worked with gave us 100% dedication and most of all the enthusiasm to want to help us succeed. I would highly recommend them to any company looking to work with a Digital Growth Agency.”


Marketing Director at Vohkus

"Inbound FinTech helped us to increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They've created a net new pipeline of high-quality leads for us and aligned our Marketing and Sales teams, which helps close more deals. We’re delighted with the Inbound, ABM and LinkedIn campaign results and look forward to a long-term engagement with the agency.”


CEO - Apply Financial

“The overall impact of the agency's marketing strategy and support has helped us to significantly grow and develop the brand online, whilst the content they've produced together with our teams has positioned us as a thought-leader in the industry. In addition, they have really helped us to leverage HubSpot's powerful and intuitive tools, allowing us to use the software to its full potential."


Global Head of Marketing - Trade Vela

“IFT has been an exemplary FinTech-focused digital agency to work with. They've always over-delivered, just because sometimes stuff just needs to get done. Sheila's team are all experts in their fields with a can-do approach, which makes them seem part of our own team. Committed, responsive, easy to deal with, no BS, quality results, great value - what more can you ask for?”


Former CEO - TalkRemit

“Inbound FinTech have been instrumental in the rollout of HubSpot from start to finish and have been incredibly knowledgeable, skilled and responsive throughout the process. We look forward to work with them going forward!”


Sales Director - IS Prime

“Inbound FinTech is a wonderful agency to work with. They have true experts in all roles, from technology to business processes and are lovely people to work with. In the year of our engagement with IFT, there was never a moment to fault them and I can highly recommend them to anyone considering Inbound marketing.”


CEO - Walpole Partnership

"We had decided to move from another CRM (Infusionsoft) to HubSpot, but the migration project was looking to be a huge and complex exercise. Lucille and the team at Inbound FinTech made that process far less stressful than it could have been. From the outset, with their template project plan and throughout with their in-depth knowledge about HubSpot and how to bend it to our will we felt absolutely confident that we would end up with a solution that met our needs. And this proved to be the case. Many thanks!"


Chief Marketing Officer at StaySafe

"Great planning and communication throughout. The team could not have been more helpful and approachable during the process. Would recommend."


Account Director at StaySafe

“Over 25 years I have seen the spectrum of Marketing teams and agencies - the majority have underwhelmed me and worse provided mediocre returns for the business. Thank goodness that I have found my marketing unicorns in Inbound FinTech. This team knows their stuff and doesn't waste any time getting down to business. From the beginning - the conversations, expectations and scoping was authentic, thoughtful and strategic. They are not just a digital agency to me, because they are vested in my businesses success.”


CEO and Co-Founder - pepelwerk

"Inbound FinTech is a fabulous strategic partner and trusted advisor. They are experts at utilizing HubSpot for marketing automation and CRM and are continuously aware of the latest best practices. Their FinTech knowledge and genuine curiosity help make our SEO efforts particularly successful. Maria and Sheila manage projects, clients, and expectations exceptionally well and are always willing to go the extra mile to make CipherTrace successful."


Chief Financial Analyst and Chief Marketing Officer at CipherTrace

"Working with IFT was a pleasure - they have supported us with our HubSpot and SEO projects. They are always prompt, reliable, have excellent knowledge and managed to solve even the most complex HubSpot requests. Great team to work with!"


CEO - Car Finance Giant

"A great setup to help businesses get their head around the HubSpot features. A series of insightful sessions help you understand how to structure the best approach for your business on the platform. Recommended."


Head of Partnerships at Unbound

"It has been great working with Maria and Sheila and the team at Inbound FinTech. Not only total experts in everything HubSpot related, but really easy to work with – always taking the time to get into the detail of what we are trying to achieve, so we had the best solution and outcome. They continually went the extra mile and have the patience of saints! Would definitely recommend."


Chief Marketing Officer at Unbound

I have been working with IFT for quite some time now and am very much impressed with their work. They are the real technical experts on HubSpot and have helped us time and again with the best possible solution to our needs. It's a real pleasure to be associated with such a knowledgeable team.


Marketing Automation Manager at BSO

HubSpot Diamond Partner Badge | Inbound FinTech
Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond Partner Agency

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.