SEO Services

Drive organic growth online with our SEO services for FinTech companies and Financial Services businesses

Search engine optimisation (SEO) plays a key role in the effectiveness of marketing content, especially in the Financial Services industry. Our targeted inbound marketing strategies are focused on the needs of the customer and we ensure that all inbound campaigns are fully optimised for organic search.

SEO services for financial companies
HubSpot Diamond
Experienced Certified HubSpot Agency Partner
FinTech Awards
Best FinTech Marketing Agency 2020
Impact Awards
Sales Enablement Impact Award Winner 2020
Impact Awards
Integration Innovation Impact Award Winner 2019

Attract your ideal customers with targeted
SEO-optimised content

To attract your target audience effectively, your website content and marketing campaigns should be tailored to their interests, challenges and pain points, and what solutions your business can offer. SEO is all about ensuring the right people find your website, by optimising content for search engines and browsing behaviours.

We’ll help you to create customer-centric marketing campaigns, targeted at your key personas (ideal customers) at each stage of the buyer’s journey. Our SEO consultants optimise marketing content to ensure that it generates organic traffic and the right audience finds your key website pages.


Creating quality content and demonstrating thought leadership

When improving SEO for Financial Services you need to consider the quality and authority of your online content, as Google’s evaluators do! Google has dedicated content evaluators, who rank the quality of web pages appearing in search results. They evaluate the page purpose, content length and its quality, and run it through the EAT method, which assesses: 

  • Expertise
  • Authoritativeness
  • Trustworthiness
Thought-leadership content for Financial Services

Google’s content evaluators put a special emphasis on YMYL (“Your Money Your Life”) pages, which contain content that influences quality of life, health, wealth and happiness. Finance Services marketers must ensure that all online content is of the highest quality. 

Having an effective SEO strategy is vital for getting the most impact from your marketing content. Inbound FinTech's content marketing experts will help your marketing team to build topic clusters and content pillars for your website, which act as magnets to attract your buyer personas. 

Here are the SEO services Inbound FinTech offers:
Inbound FinTech's SEO services

  • Comprehensive SEO audits
  • SEO gap analysis
  • In-depth technical SEO reports
  • SEO best practice recommendations
  • Quick-win SEO strategies
  • Technical SEO fixes/improvements
  • Keyword research & website optimisation plan
  • SEO roadmap for inbound marketing campaigns
  • Ongoing SEO support
  • Outreach & backlink strategy
  • SEO monitoring tools and support
  • Pillar page development and implementation
  • Monthly SEO ranking reports 


Check out our digital growth packages to find out what other marketing services we offer.



Award-winning SEO agency

We act as your SEO agency and inbound marketing agency - all in one!

Inbound FinTech (IFT) is an award-winning UK digital growth agency, based in London, specialising in inbound marketing, SEO, lead generation and account-based marketing (ABM), for businesses in the Financial Services industry. 

We create inbound marketing campaigns for FinTech and SaaS brands, supercharging content with our SEO expertise and amplifying its impact with hyper-targeted PPC campaigns. Our experienced SEO consultants ensure that your website has optimal indexing and your key web pages climb Google’s rankings, whilst having an outreach strategy to help your content to gain high-authority backlinks. 

The way that people search for products and services is changing all the time, thanks to the influence of voice search, new technology and social media trends. We’ll support your business with a sophisticated and agile approach to SEO to keep you ahead of the curve.

Why choose Inbound FinTech for your SEO marketing?

IFT combines targeted inbound marketing strategy with years of Financial Services industry knowledge and SEO expertise, removing the need to work with a separate SEO firm. We offer an all-in-one solution to turn your website into a lead generation machine.

Leveraging thought-leadership content for strategic SEO is the key to organic growth, especially in the B2B space. Financial Services businesses must earn the trust of prospects considering financial products and services. Creating high-quality, insightful content helps you to win their trust, whilst earning brownie points from Google.


What our clients say about Inbound FinTech..

"Inbound FinTech are creative, focused, intelligent, professional and driven on results. They are a pleasure to work with, and I cannot recommend them enough for any type of inbound or PPC digital marketing campaigns businesses may need."

Becky Stables

Marketing Director at Vohkus

We opted for the three months’ complete overhaul with Sheila and her highly efficient team, removing the old parts from the broken watch (also known as our previous AdWords campaign) and putting it together piece by piece. Halfway through the brief and our conversions have increased by 46% and our CPA (cost-per-acquisition) has decreased by 52%, with more delights promised before we reach the end of the journey.

Peter Johnson

Senior Partner, London Law

“We asked IR to help increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They have created a net new pipeline of high quality leads for us and aligned Marketing and Sales too, which helps close the deals. We’re delighted with the Inbound, ABM & LinkedIn campaigns results and look forward to a long term engagement with the agency”

Mark Bradbury

CEO, Apply Financial

Inbound FinTech has been instrumental in setting up our inbound marketing strategy and increasing our lead generation, from ad campaigns to organic search. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive the business. They are not only proactive and responsive but also at the forefront of thought leadership in the inbound marketing space.

Nahil Hanna

Partnerships Manager, FinTech Galaxy

Their dedication to results that are relevant to our objectives, partnered with their in-depth knowledge of inbound marketing, is exceptional.

Nihal Abughattas

Head of Global Campaigns, Temenos

Sheila and the team have been instrumental in identifying KPIs and delivering a roadmap from MVP to growth. They have been a long-term partner of ours in all aspects of our marketing and continue to drive digital growth and strategy.

Steve Mandery

Founder, ThinkU

Inbound FinTech is an award-winning digital growth marketing agency
We are a HubSpot Diamond-Certified Agency Partner

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.