Content Marketing Services

Creating compelling marketing content for financial companies

In the Financial Services industry, your business needs to stand out from the competition and demonstrate authority and expertise in your specialism. Building trust is crucial, and that starts with your content and communications.

Inbound FinTech can support your business by developing a content marketing strategy that's aligned with your business goals and customer needs. We help you create compelling marketing content to attract your target audience, engaging them with insights and information to built their trust, address key challenges and aid their buying decisions.

Content marketing services to create a lead nurturing machine

As part of Inbound FinTech's content marketing services, we create content calendars for clients. These are strategic content plans, based around a certain goal or subject area and guided by SEO research. We carry out a content audit to establish what existing content and marketing/sales collateral can be utilised or repurposed for campaigns.

Our inbound marketing experts and SEO specialists devise a content plan to support campaigns. Each content marketing plan consists of a range of website content, from blogs to pillar pages, plus content offers, such as ebook guides and case studies, to capture leads from gated content to nurture them with automated workflows.

We use HubSpot for enterprise content management and CRM purposes, to help us manage and publish content, nurture leads, integrate sales processes and track performance.

Thought-leadership content for Financial Services

Thought leadership is crucial for companies in the B2B space, especially in the Financial Services industry. Building trust is key.

Creating insightful content around a particular subject area, relevant to your business offering, helps to establish your organisation as an authority in the industry and a useful source of insights. Then, further along the buyer's journey, if you've earned their trust, your key personas are more likely to consider your services and products.

Inbound FinTech works closely with The Realization Group (TRG), a London-based marketing agency for the Financial Services industry with specialist knowledge of global financial markets and subject matter experts unparalleled by other content marketing companies.

Our combined financial knowledge and inbound marketing expertise arm you with a unique thought-leadership content creation engine.

IFT's thought-leadership capabilities:

We help organisations to focus on the key areas they should be known as an authority in, to build audience trust
Our content specialists craft a strategic plan to drive thought leadership in the chosen subject areas
The team works closely with your business and key figures to boost the profile of the brand and certain individuals
Our marketing expertise helps us to fully utilise thought-leadership content to generate quality business leads
We boast an extensive network of financial writers, journalists and analysts with deep sector knowledge

Combining our industry-specific inbound marketing expertise and experience in creating effective thought-leadership content for the Financial Services sector, with Inbound FinTech you get a content marketing machine like no other.

Acting as your content creation agency, we’ll help you to build your financial organisation’s reputation and develop its authoritative voice in the industry. You’ll earn the trust of your target audience and attract your key personas to your website. Our content marketing services will boost your website traffic and drive quality leads for your business.

The final step is to nurture leads down the funnel to convert them into MQLs, SQLs and Opportunities, through Marketing and Sales alignment. See how it all comes together in our B2B lead generation case study!

“I worked with Inbound FinTech for just over two years, and the work they did for our company was impeccable. They researched our industry, our business and our way of work and helped develop campaigns that drove consistent results time after time. Each person we worked with gave us 100% dedication and most of all the enthusiasm to want to help us succeed. I would highly recommend them to any company looking to work with a Digital Growth Agency.”

BECKY STABLES

Marketing Director at Vohkus

"Inbound FinTech helped us to increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They've created a net new pipeline of high-quality leads for us and aligned our Marketing and Sales teams, which helps close more deals. We’re delighted with the Inbound, ABM and LinkedIn campaign results and look forward to a long-term engagement with the agency.”

MARK BRADBURY

CEO - Apply Financial

“The overall impact of the agency's marketing strategy and support has helped us to significantly grow and develop the brand online, whilst the content they've produced together with our teams has positioned us as a thought-leader in the industry. In addition, they have really helped us to leverage HubSpot's powerful and intuitive tools, allowing us to use the software to its full potential."

WENDY CHAN

Global Head of Marketing - Trade Vela

“IFT has been an exemplary FinTech-focused digital agency to work with. They've always over-delivered, just because sometimes stuff just needs to get done. Sheila's team are all experts in their fields with a can-do approach, which makes them seem part of our own team. Committed, responsive, easy to deal with, no BS, quality results, great value - what more can you ask for?”

DAVID AGAR

Former CEO - TalkRemit

"We had decided to move from another CRM (Infusionsoft) to HubSpot, but the migration project was looking to be a huge and complex exercise. Lucille and the team at Inbound FinTech made that process far less stressful than it could have been. From the outset, with their template project plan and throughout with their in-depth knowledge about HubSpot and how to bend it to our will we felt absolutely confident that we would end up with a solution that met our needs. And this proved to be the case. Many thanks!"

MARK KUSIONOWICZ

Chief Marketing Officer at StaySafe

“Over 25 years I have seen the spectrum of Marketing teams and agencies - the majority have underwhelmed me and worse provided mediocre returns for the business. Thank goodness that I have found my marketing unicorns in Inbound FinTech. This team knows their stuff and doesn't waste any time getting down to business. From the beginning - the conversations, expectations and scoping was authentic, thoughtful and strategic. They are not just a digital agency to me, because they are vested in my businesses success.”

KIM KELLEY

CEO and Co-Founder - pepelwerk

"Inbound FinTech is a fabulous strategic partner and trusted advisor. They are experts at utilizing HubSpot for marketing automation and CRM and are continuously aware of the latest best practices. Their FinTech knowledge and genuine curiosity help make our SEO efforts particularly successful. Maria and Sheila manage projects, clients, and expectations exceptionally well and are always willing to go the extra mile to make CipherTrace successful."

JOHN JEFFERIES

Chief Financial Analyst and Chief Marketing Officer at CipherTrace

"It has been great working with Maria and Sheila and the team at Inbound FinTech. Not only total experts in everything HubSpot related, but really easy to work with – always taking the time to get into the detail of what we are trying to achieve, so we had the best solution and outcome. They continually went the extra mile and have the patience of saints! Would definitely recommend."

JOANNE MARSHALL

Chief Marketing Officer at Unbound

Content Marketing Services

Creating compelling marketing content for financial companies

Content marketing services to create a lead nurturing machine