Content Marketing Services

Creating compelling marketing content for financial companies

In the Financial Services industry, your business needs to stand out from the competition and demonstrate authority and expertise in your specialism. Building trust is crucial, and that starts with your content and communications.

Inbound FinTech can support your business by developing a content marketing strategy that's aligned with your business goals and customer needs. We help you create compelling marketing content to attract your target audience, engaging them with insights and information to built their trust, address key challenges and aid their buying decisions.

Content marketing services for financial companies
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Experienced Certified HubSpot Agency Partner
Best FinTech Marketing Agency- FinTech Awards | Inbound FinTech
FinTech Awards
Best FinTech Marketing Agency 2020 & 2021
HubSpot Impact Awards 2020 - Sales | Inbound FinTech
Impact Awards
Sales Enablement Impact Award Winner 2020
 HubSpot Impact Awards 2020 - Website Design | Inbound FinTech
Impact Awards
Website Design Impact Award Winner 2020

Content marketing services to create a lead nurturing machine

As part of Inbound FinTech's content marketing services, we create content calendars for clients. These are strategic content plans, based around a certain goal or subject area and guided by SEO research. We carry out a content audit to establish what existing content and marketing/sales collateral can be utilised or repurposed for campaigns.

Our inbound marketing experts and SEO specialists devise a content plan to support campaigns. Each content marketing plan consists of a range of website content, from blogs to pillar pages, plus content offers, such as ebook guides and case studies, to capture leads from gated content to nurture them with automated workflows.

We use HubSpot for enterprise content management and CRM purposes, to help us manage and publish content, nurture leads, integrate sales processes and track performance.

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What content can Inbound FinTech create for my financial business?
Content marketing for financial industries


Here are some of the types of content that we typically create for our clients: 

  • Regular blog posts
  • Industry thought-leadership articles
  • Press releases
  • Ebooks and guides
  • White papers/reports
  • Case studies
  • Content pillar pages
  • Social media posts
  • Email marketing copy
  • Video content (scripts, storyboards, filming and editing)
  • SEO-friendly copywriting for website pages
  • Webinars and event pages
  • Guest posts and outreach content

Thought-leadership content for Financial Services

Thought leadership is crucial for companies in the B2B space, especially in the Financial Services industry. Building trust is key.

Creating insightful content around a particular subject area, relevant to your business offering, helps to establish your organisation as an authority in the industry and a useful source of insights. Then, further along the buyer's journey, if you've earned their trust, your key personas are more likely to consider your services and products. 

Inbound FinTech works closely with The Realization Group (TRG), a London-based marketing agency for the Financial Services industry with specialist knowledge of global financial markets and subject matter experts unparalleled by other content marketing companies.

Our combined financial knowledge and inbound marketing expertise arm you with a unique thought-leadership content creation engine.

IFT's thought-leadership capabilities:

  • We help organisations to focus on the key areas they should be known as an authority in, to build audience trust
  • Our content specialists craft a strategic plan to drive thought leadership in the chosen subject areas
  • The team works closely with your business and key figures to boost the profile of the brand and certain individuals
  • Our marketing expertise helps us to fully utilise thought-leadership content to generate quality business leads
  • We boast an extensive network of financial writers, journalists and analysts with deep sector knowledge


Listen to our CEO and Founder, Sheila Mitham, speaking to HubSpot about the importance using thought leadership to boost client results in their Agency Unfiltered video series!



Our agency was named Best FinTech Marketing Agency in Wealth and Finance magazine's 2021 FinTech Awards.

2021 Fintech Awards Winner | InboundFinTech



Content marketing services IFT offers:
Content marketing services


  • Content marketing audits
  • Content strategy and campaign planning
  • SEO research and keyword optimisation
  • Content calendars
  • Social media calendars
  • Regular content creation
  • Thought-leadership content
  • Dedicated copywriting from content marketers & finance specialists
  • Outreach and backlink strategy
  • Content amplification through paid strategies
  • Inbound-focused content optimisation
  • Organic and paid marketing campaign management
Content creation services | Inbound FinTech


Why work with Inbound FinTech for content creation services?

Combining our industry-specific inbound marketing expertise and experience in creating effective thought-leadership content for the Financial Services sector, with Inbound FinTech you get a content marketing machine like no other.

Acting as your content creation agency, we’ll help you to build your financial organisation’s reputation and develop its authoritative voice in the industry. You’ll earn the trust of your target audience and attract your key personas to your website. Our content marketing services will boost your website traffic and drive quality leads for your business.

The final step is to nurture leads down the funnel to convert them into MQLs, SQLs and Opportunities, through Marketing and Sales alignment. See how it all comes together in our B2B lead generation case study!


Interested in discussing our content marketing services? Get in touch.

Are you interested in discussing our managed content services? Get in touch with us today and tell us about your business and what you’re looking to achieve with content marketing.

Or why not get a free marketing strategy session with Inbound FinTech? Book a consultation with our content marketing experts and let us know your key challenges in the form below.


What our clients say about Inbound FinTech..

Don’t just take our word for it. Get the thoughts of our clients and see the impact we’vecreated for Financial Services and Tech companies!

“I worked with Inbound FinTech for just over two years, and the work they did for our company was impeccable. They researched our industry, our business and our way of work and helped develop campaigns that drove consistent results time after time. Each person we worked with gave us 100% dedication and most of all the enthusiasm to want to help us succeed. I would highly recommend them to any company looking to work with a Digital Growth Agency.”


Marketing Director at Vohkus

"Inbound FinTech helped us to increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They've created a net new pipeline of high-quality leads for us and aligned our Marketing and Sales teams, which helps close more deals. We’re delighted with the Inbound, ABM and LinkedIn campaign results and look forward to a long-term engagement with the agency.”


CEO - Apply Financial

“The overall impact of the agency's marketing strategy and support has helped us to significantly grow and develop the brand online, whilst the content they've produced together with our teams has positioned us as a thought-leader in the industry. In addition, they have really helped us to leverage HubSpot's powerful and intuitive tools, allowing us to use the software to its full potential."


Global Head of Marketing - Trade Vela

“IFT has been an exemplary FinTech-focused digital agency to work with. They've always over-delivered, just because sometimes stuff just needs to get done. Sheila's team are all experts in their fields with a can-do approach, which makes them seem part of our own team. Committed, responsive, easy to deal with, no BS, quality results, great value - what more can you ask for?”


Former CEO - TalkRemit

“Inbound FinTech have been instrumental in the rollout of HubSpot from start to finish and have been incredibly knowledgeable, skilled and responsive throughout the process. We look forward to work with them going forward!”


Sales Director - IS Prime

“Inbound FinTech is a wonderful agency to work with. They have true experts in all roles, from technology to business processes and are lovely people to work with. In the year of our engagement with IFT, there was never a moment to fault them and I can highly recommend them to anyone considering Inbound marketing.”


CEO - Walpole Partnership

"We had decided to move from another CRM (Infusionsoft) to HubSpot, but the migration project was looking to be a huge and complex exercise. Lucille and the team at Inbound FinTech made that process far less stressful than it could have been. From the outset, with their template project plan and throughout with their in-depth knowledge about HubSpot and how to bend it to our will we felt absolutely confident that we would end up with a solution that met our needs. And this proved to be the case. Many thanks!"


Chief Marketing Officer at StaySafe

"Great planning and communication throughout. The team could not have been more helpful and approachable during the process. Would recommend."


Account Director at StaySafe

“Over 25 years I have seen the spectrum of Marketing teams and agencies - the majority have underwhelmed me and worse provided mediocre returns for the business. Thank goodness that I have found my marketing unicorns in Inbound FinTech. This team knows their stuff and doesn't waste any time getting down to business. From the beginning - the conversations, expectations and scoping was authentic, thoughtful and strategic. They are not just a digital agency to me, because they are vested in my businesses success.”


CEO and Co-Founder - pepelwerk

"Inbound FinTech is a fabulous strategic partner and trusted advisor. They are experts at utilizing HubSpot for marketing automation and CRM and are continuously aware of the latest best practices. Their FinTech knowledge and genuine curiosity help make our SEO efforts particularly successful. Maria and Sheila manage projects, clients, and expectations exceptionally well and are always willing to go the extra mile to make CipherTrace successful."


Chief Financial Analyst and Chief Marketing Officer at CipherTrace

"Working with IFT was a pleasure - they have supported us with our HubSpot and SEO projects. They are always prompt, reliable, have excellent knowledge and managed to solve even the most complex HubSpot requests. Great team to work with!"


CEO - Car Finance Giant

"A great setup to help businesses get their head around the HubSpot features. A series of insightful sessions help you understand how to structure the best approach for your business on the platform. Recommended."


Head of Partnerships at Unbound

"It has been great working with Maria and Sheila and the team at Inbound FinTech. Not only total experts in everything HubSpot related, but really easy to work with – always taking the time to get into the detail of what we are trying to achieve, so we had the best solution and outcome. They continually went the extra mile and have the patience of saints! Would definitely recommend."


Chief Marketing Officer at Unbound

I have been working with IFT for quite some time now and am very much impressed with their work. They are the real technical experts on HubSpot and have helped us time and again with the best possible solution to our needs. It's a real pleasure to be associated with such a knowledgeable team.


Marketing Automation Manager at BSO

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Inbound FinTech is an award-winning digital growth marketing agency
We are an Elite HubSpot Partner Agency

Are you interested in discussing our inbound marketing services? Get in touch with us today and tell us about your key business challenges and what you’re looking to achieve with inbound.