Content Marketing Services

Creating compelling marketing content for financial companies

In the Financial Services industry, your business needs to stand out from the competition and demonstrate authority and expertise in your specialism. Building trust is crucial, and that starts with your content and communications.

Inbound FinTech can support your business by developing a content marketing strategy that's aligned with your business goals and customer needs. We help you create compelling marketing content to attract your target audience, engaging them with insights and information to built their trust, address key challenges and aid their buying decisions.

Content marketing services to create a lead nurturing machine

As part of Inbound FinTech's content marketing services, we create content calendars for clients. These are strategic content plans, based around a certain goal or subject area and guided by SEO research. We carry out a content audit to establish what existing content and marketing/sales collateral can be utilised or repurposed for campaigns.

Our inbound marketing experts and SEO specialists devise a content plan to support campaigns. Each content marketing plan consists of a range of website content, from blogs to pillar pages, plus content offers, such as ebook guides and case studies, to capture leads from gated content to nurture them with automated workflows.

We use HubSpot for enterprise content management and CRM purposes, to help us manage and publish content, nurture leads, integrate sales processes and track performance.

Thought-leadership content for Financial Services

Thought leadership is crucial for companies in the B2B space, especially in the Financial Services industry. Building trust is key.

Creating insightful content around a particular subject area, relevant to your business offering, helps to establish your organisation as an authority in the industry and a useful source of insights. Then, further along the buyer's journey, if you've earned their trust, your key personas are more likely to consider your services and products.

Inbound FinTech works closely with The Realization Group (TRG), a London-based marketing agency for the Financial Services industry with specialist knowledge of global financial markets and subject matter experts unparalleled by other content marketing companies.

Our combined financial knowledge and inbound marketing expertise arm you with a unique thought-leadership content creation engine.

IFT's thought-leadership capabilities:

We help organisations to focus on the key areas they should be known as an authority in, to build audience trust
Our content specialists craft a strategic plan to drive thought leadership in the chosen subject areas
The team works closely with your business and key figures to boost the profile of the brand and certain individuals
Our marketing expertise helps us to fully utilise thought-leadership content to generate quality business leads
We boast an extensive network of financial writers, journalists and analysts with deep sector knowledge

Combining our industry-specific inbound marketing expertise and experience in creating effective thought-leadership content for the Financial Services sector, with Inbound FinTech you get a content marketing machine like no other.

Acting as your content creation agency, we’ll help you to build your financial organisation’s reputation and develop its authoritative voice in the industry. You’ll earn the trust of your target audience and attract your key personas to your website. Our content marketing services will boost your website traffic and drive quality leads for your business.

The final step is to nurture leads down the funnel to convert them into MQLs, SQLs and Opportunities, through Marketing and Sales alignment. See how it all comes together in our B2B lead generation case study!

"Inbound FinTech are creative, focused, intelligent, professional and driven on results. They are a pleasure to work with, and I cannot recommend them enough for any type of inbound or PPC digital marketing campaigns businesses may need."

Becky Stables

Marketing Director at Vohkus

We opted for the three months’ complete overhaul with Sheila and her highly efficient team, removing the old parts from the broken watch (also known as our previous AdWords campaign) and putting it together piece by piece. Halfway through the brief and our conversions have increased by 46% and our CPA (cost-per-acquisition) has decreased by 52%, with more delights promised before we reach the end of the journey.

Peter Johnson

Senior Partner, London Law

“We asked IR to help increase our brand awareness and services to banks in named countries, which matched our business/expansion model. They have created a net new pipeline of high quality leads for us and aligned Marketing and Sales too, which helps close the deals. We’re delighted with the Inbound, ABM & LinkedIn campaigns results and look forward to a long term engagement with the agency”

Mark Bradbury

CEO, Apply Financial

Inbound FinTech has been instrumental in setting up our inbound marketing strategy and increasing our lead generation, from ad campaigns to organic search. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive the business. They are not only proactive and responsive but also at the forefront of thought leadership in the inbound marketing space.

Nahil Hanna

Partnerships Manager, FinTech Galaxy

Their dedication to results that are relevant to our objectives, partnered with their in-depth knowledge of inbound marketing, is exceptional.

Nihal Abughattas

Head of Global Campaigns, Temenos

Sheila and the team have been instrumental in identifying KPIs and delivering a roadmap from MVP to growth. They have been a long-term partner of ours in all aspects of our marketing and continue to drive digital growth and strategy.

Steve Mandery

Founder, ThinkU

Content Marketing Services

Creating compelling marketing content for financial companies

Content marketing services to create a lead nurturing machine