Marketing Account Strategist (Marketing Manager)

The core responsibilities of the role are:

• Create detailed marketing plans that outline the client's goals, target audience, messaging and tactics to achieve those goals. 
• Conduct market research to understand the industry, competitors and consumer behaviour. This includes analysing market trends, consumer demographics and competitive landscapes to identify opportunities and challenges.
• Monitor competitors' marketing strategies and activities to identify opportunities for differentiation and improvement.
• Define and profile the client's ideal target audience or buyer personas. This includes understanding their needs, preferences, pain points and behaviours to tailor marketing strategies accordingly.
• Help your clients establish their brand identity and positioning within their industry. This includes defining their values, messaging and visual elements that resonate with the target audience.
• Determine the most effective marketing channels and approaches (based on the services we deliver) and tactics to reach the target audience. This may involve a mix of online and (sometimes) offline strategies. 
• Define marketing budgets that allocate resources effectively across different channels and activities. Ensure the client's defined budget aligns with their goals and priorities.
• Create specific marketing campaigns with detailed strategies, timelines and key performance indicators (KPIs). These campaigns may be focused on their core products, new product launches or other marketing initiatives.
• Develop content strategies that align with the overall marketing plan. This includes content creation (but not always) and promotion strategies to engage and inform the target audience.
• Define and agree with your customers on KPIs and metrics to measure the success of our marketing efforts. Monitor campaign performance and provide regular reports to the client, making data-driven recommendations for improvements.
• Continuously analyse and adapt marketing strategies based on performance data and market changes. This includes A/B testing, optimising ad spend and making strategic adjustments as needed.
• Work closely with clients to understand their business objectives, preferences and feedback. Serve as a trusted advisor and collaborator in shaping the client's marketing direction.
• Ensure that all marketing strategies and campaigns comply with relevant laws, regulations concerning our customers and ethical guidelines.
• Identify opportunities for account growth through renewals and upsells.
• Build and maintain strong, long-lasting relationships with your portfolio 
• Launch and manage inbound marketing and paid campaigns for our clients.
• Work to resolve any client requests or issues, escalating as needed.
• Ensure all project management and time tracking requirements are met in line with business requirements.

To be successful in this role, the ideal candidate should have these qualities:

• Minimum 5+ years experience in a client-facing marketing role, ideally within an agency environment.
• Strong knowledge of the digital marketing landscape - very good understanding of PPC, SEO, Inbound Marketing and Demand Generation.
• Advanced knowledge of marketing platforms and marketing automation tools.
• Previous experience working in a digital marketing agency is a plus.
• Business savvy with consultative, problem-solving and issue-resolution skills.
• Motivated self-starter who wants to learn and has a proven track record of achieving results while balancing client expectations.
• Very organised, quick learner with a positive attitude.
• Excellent verbal and written communication skills, with the ability to communicate with team members, clients and partners in person, via phone and email.
• Collaborative - it’s easy for you to build and maintain relationships, manage expectations and identify issues that require escalation.

Extra details about the role:

• Generous remuneration.
• Company pension.
• Celebrate the weekend early, signing off at 1 PM on a Friday (POETS).
• A collaborative and inclusive working environment.
• Fully remote working (hybrid/London WeWork office working available).
• 28 days annual leave (including Bank Holidays).
• Ability to accumulate additional leave each year based on length of service.
• An extra day’s holiday to celebrate your birthday.
• Career progression and development through upskilling and training opportunities and milestones.
• Perks at work - access to a range of discounts and rewards at over 30,000 brands.