Senior Inbound Marketing Strategist

The Role

We are looking for a Senior Inbound Marketing Strategist to join our expanding team, focusing on HubSpot support and client management. Preferably with agency experience, the ideal candidate will be ambitious, a great communicator and looking to take the next step in developing their career.

The Senior Inbound Marketing Strategist will deliver marketing strategies, help our clients with identifying strategic quick-wins and manage the projects from a client and agency perspective.

The Responsibilities

• Account Management: Planning campaigns and working closely with clients to develop new ideas and content, highlighting and implementing quick wins and reporting back to the client and internally on progress and impact.
• Project Management: Managing marketing strategy development and implementation, web design and development projects (working closely with the design and development teams), and delivering based on the SLA with the client.
• Content Creation: Planning, researching and writing copy including blog posts, whitepapers, eBooks, infographics, pillar pages and other types of content for thought leadership purposes and lead generation.
• Content Management & CMS Management: Publishing new content, optimising existing landing pages and blog posts, and making sure that everything hits the mark from an SEO perspective.
• SEO: Work ingclosely with the SEO team in order to drive improvements on keyword rankings and conversion rate optimisation.
• PPC: Setting up ads and audiences, developing creatives, and promoting content by using the appropriate channels to reach the right audience and generate new qualified leads.
• HubSpot Account Updates & Implementation: Making sure client portals are up to date and are following best practices when it comes to Inbound.
• Reporting: Crafting monthly reports for each client, showcasing the progress and results.
  
  

About you

• Extensive knowledge of HubSpot. 
• Ability to showcase and use HubSpot to improve organic lead generation and sales.
• Being familiar with activities that will include setting up new client portals, creating landing pages, TYPs, workflows, lead flows, reports, sales enablement projects, etc. - all by using HubSpot and other related platforms.
• Knowledge of Google Ads, LinkedIn Campaign manager and other Ad Platforms. 
• We are looking for someone who is very hands-on and able to actively deliver the best use of the marketing platforms used.

To excel in this role you will need

• Minimum 2+ years experience in a client-facing/account management role or Inbound company role.
• Strong knowledge of the media/digital landscape. Previous experience working in a digital marketing agency is a plus, but not essential.
• Advanced knowledge of Inbound Marketing.
• Must be business savvy with consultative, problem-solving, and issue-resolution skills.
• Experience using a wide variety of platforms on a daily basis (i.e. marketing tools, CRM, automation, reporting).
• Motivated self-starter who wants to learn and with a proven track record of achieving results while balancing demanding expectations.
• Super organised, quick learner who works well under pressure.
• A proven ability to communicate effectively via phone and email.
• It’s easy for you to build and maintain relationships, manage expectations, identify issues that require escalation, and dealing with cancellations.
• PPC knowledge and Google Ads/Facebook certs are a bonus.

In return you will receive:

• Generous remuneration
• 20 days paid holidays + 8 bank holidays
• A fantastic work environment
• Flexi-hours
• Work from home/office balance
• Training