Digital Marketing Executive

The Role

No day is the same when it comes to agency life, and in this role you will be accountable for:

• Supporting our marketing and sales teams with in-depth research across Organic, Paid and Social Media
• Drafting and scheduling social media copy and measuring its performance
• Brainstorming with our content strategists and account strategists with the goal of improving results for our clients across social media and organic campaigns.
• Attending client workshops with a goal of understanding their personas, wishlists and goals
• Creating lead conversion paths for our clients, including landing pages, landing page copy, forms, thank you pages, call-to-action and email copy for automation. 
• Conducting keyword research to improve our clients’ organic presence according to SEO best practices.
• Optimising or repurposing existing content to help it perform better or align it with a certain campaign.
• Implement A/B testing, measure KPIs and report performance of all digital marketing campaigns, and assess against goals
• Assist with creating reports and decks for the agency and our clients 
• Pulling performance data for Account Strategists to include in the quarterly reports
• Managing your own personal development time to enhance your knowledge of HubSpot and other agency tools
• Supporting Sales with CRM updates, proposals; being involved in sales calls and understanding the sales process
• Assuming function roles for certain accounts like project management responsibilities and other duties to enable the wider business
• Building strong relationships with our clients and growing your personal brand
• Checking your emails, Slack messages and ensuring that your tasks are always up to date

Who we are looking for

• Have a proven ability to execute a wide range of digital and inbound practices, from blogging, social media, SEO, marketing automation and promotional campaigns to website optimisation, content creation, email and CRO
• You can work as an integral part of a team, both internally and with external partners
• You can juggle multiple projects and clients at once, working cross-functionally, while never losing sight of the core message, your target audience, and the goal and KPIs behind your work.
• You can balance creativity with analytics when implementing digital marketing activity, tactics and campaigns.
• You can work proactively, taking the initiative to help the wider team or support a client.
• You can work independently, make sound judgement calls, and take accountability for both the standard of your work and how well it performs.

In return, you will receive

• Fully remote and flexible working schedule that doesn’t restrict you to just one location. You’ll be able to work when you feel the most productive and take a nap when you’re in need of a slight boost of energy.
• Office in the heart of London if you want to change your environment and work in the office sometimes.
• 20 days paid holidays plus bank holidays
• Celebrate Friday early with POETS Day, signing off at 1 PM and making the most of your weekend.
• Upskilling and training opportunities