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Senior PPC Strategist - Consultant/Full-Time

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Senior PPC Strategist

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Senior PPC Strategist

About Inbound FinTech

Inbound FinTech is an award-winning, rapidly scaling B2B agency specialising in FinTech/Financial Markets. Our HQ is in London (but you won’t need to relocate to London for this job). The services we offer include Inbound, Outbound, SEO, PPC, ABM, Content Creation, Website Design and Web Development. We’re a fast-growing agency with a superior reputation in the space.

We’re passionate about investing in people and building a culture around delivering outstanding results for the clients - and having a great time while doing it - and maintaining a good work-life balance. We provide flexible working hours (8-4, 9-5 or 10-6) remote working opportunities.

The Role:

We are looking for a Senior PPC Strategist to join our team. This role is responsible for ensuring that our client’s PPC goals and needs are met, in line with their marketing/sales account strategy. The Senior Paid Search Strategist will work within and manage a paid search team, delivering to a number of clients across the business, developing, implementing, delivering and optimising goal-driven innovative PPC strategies. 

The right candidate will have a minimum of four years of experience in a PPC/ Paid Advertising role and will be looking for the next step in their PPC journey.

The responsibilities:

  • Gathering a thorough understanding of the client’s business, objectives, in turn identifying opportunities for growth through PPC
  • A first-class and hands-on understanding of managing PPC campaigns, including the use of Google Ads, Bing Ads, Facebook Ads (inclusive of Mobile App install campaigns), YouTube, Adroll, Criteo, Demandbase and others
  • Very good understanding of ad platform requirements, policies and regulations 
  • Experienced with working on paid search accounts managing large budgets, but also small budgets with a Target Accounts approach for example
  • Collaborating with other members of the team on developing the marketing strategy across all funnel stages for our clients
  • Working with other areas of the team (SEO, Content) to understand and agree on campaign strategy and business goals
  • Own and deliver the PPC strategy across a number of clients
  • Monitoring performance regularly and ensuring positive ROI from all PPC activities through proper attribution reporting
  • The confidence to take the lead on new business pitches from a PPC perspective
  • Proactively identifying and removing barriers to success for the team and clients
  • Where you are involved, building and maintaining strong, long-lasting customer relationships is highly important
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives 
  • Working to resolve any client requests or issues; escalating as needed
  • Staying up-to-date with the trends and tools to help identify opportunities for the client
  • Having the ability to scope out the client’s requirements and goals and create proposals for renewals or new engagements between the client and Inbound FinTech. 
  • Hire and nurture new great talent to grow the PPC team

Requirements:

    • Minimum of 4 years' PPC experience 
    • A proven track record of running, cross-discipline, ROI-positive campaigns, ideally within an agency
    • Outstanding analytical skills and dashboard creation
    • Deep understanding of digital marketing concepts and SEO and Inbound
    • Experience with multiple platforms, e.g. AdWords, Facebook, Linkedin, YouTube etc
    • In-depth understanding of Google Ads and GA, including from an audit perspective
    • Must be business savvy with consultative, problem solving, and issue-resolution skills
    • Experience using a wide variety of platforms on a daily basis (i.e. Marketing tools, CRM, automation, reporting)
    • Very organised, quick learner with a positive attitude
    • Excellent verbal and written communication skills, with the ability to communicate with team members, clients and partners in person, via phone and email. 
    • It’s easy for you to build and maintain relationships, manage expectations, identify issues that require escalation

In return you will receive

  • Generous remuneration
  • 20 days paid holidays + 8 bank holidays
  • A fantastic work environment
  • Flexi-hours
  • POETS Day Friday (sign off at 2 PM on Fridays)
  • Work from home/office balance 
  • Upskilling and training opportunities