Senior PPC Strategist

The Role

We are looking for a Senior PPC Strategist to join our team. This role is responsible for ensuring that our client’s PPC goals and needs are met, in line with their marketing/sales account strategy. The Senior Paid Search Strategist will work within and manage a paid search team, delivering to a number of clients across the business, developing, implementing, delivering and optimising goal-driven innovative PPC strategies. 

The right candidate will have a minimum of four years of experience in a PPC/ Paid Advertising role and will be looking for the next step in their PPC journey.

The responsibilities

• Gathering a thorough understanding of the client’s business, objectives, in turn identifying opportunities for growth through PPC
• A first-class and hands-on understanding of managing PPC campaigns, including the use of Google Ads, Bing Ads, Facebook Ads (inclusive of Mobile App install campaigns), YouTube, Adroll, Criteo, Demandbase and others
• Very good understanding of ad platform requirements, policies and regulations 
• Experienced with working on paid search accounts managing large budgets, but also small budgets with a Target Accounts approach for example
• Collaborating with other members of the team on developing the marketing strategy across all funnel stages for our clients
• Working with other areas of the team (SEO, Content) to understand and agree on campaign strategy and business goals
• Own and deliver the PPC strategy across a number of clients
• Monitoring performance regularly and ensuring positive ROI from all PPC activities through proper attribution reporting
• The confidence to take the lead on new business pitches from a PPC perspective
• Proactively identifying and removing barriers to success for the team and clients
• Where you are involved, building and maintaining strong, long-lasting customer relationships is highly important
• Ensuring the timely and successful delivery of our solutions according to customer needs and objectives 
• Working to resolve any client requests or issues; escalating as needed
• Staying up-to-date with the trends and tools to help identify opportunities for the client
• Having the ability to scope out the client’s requirements and goals and create proposals for renewals or new engagements between the client and Inbound FinTech. 
• Hire and nurture new great talent to grow the PPC team

Requirements

• Minimum of 4 years' PPC experience 
• A proven track record of running, cross-discipline, ROI-positive campaigns, ideally within an agency
• Outstanding analytical skills and dashboard creation
• Deep understanding of digital marketing concepts and SEO and Inbound
• Experience with multiple platforms, e.g. AdWords, Facebook, Linkedin, YouTube etc
• In-depth understanding of Google Ads and GA, including from an audit perspective
• Must be business savvy with consultative, problem solving, and issue-resolution skills
• Experience using a wide variety of platforms on a daily basis (i.e. Marketing tools, CRM, automation, reporting)
• Very organised, quick learner with a positive attitude
• Excellent verbal and written communication skills, with the ability to communicate with team members, clients and partners in person, via phone and email. 
• It’s easy for you to build and maintain relationships, manage expectations, identify issues that require escalation

In return you will receive

• Generous remuneration
• Company Pension 
• A collaborative and inclusive working environment 
• Fully remote working
• Office in the heart of London providing a change of environment and face to face collaborative working 
• 28 days annual leave (inc stats)  
• Ability to accumulate additional leave based on length of service 
• An extra day’s holiday to celebrate your birthday  
• Celebrate the weekend early, signing off at 1pm on a Friday 
• Career progression and development through upskilling and training opportunities and milestones
• Family friendly policies 
• Perks at work access to a range of discounts and rewards at over 30,000 brands